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The 8 SaaS Metrics that Matter

The 8 SaaS Metrics that Matter

Explore the most salient factors for demonstrating revenue potential to investors. You’ll learn how to calculate each metric and gain insight into why these indicators are crucial.

There are many numbers, statistics, and metrics to calculate, track and assess the health of your technology business—so many, in fact, that reliable measurement can seem overwhelming. This guide explains the core metrics used to measure SaaS company success. Using simple examples, we’ll show you how to calculate each metric, and describe why specific indicators are important to investors.


Use this Guide to:


  • Show investors your business has solid traction

  • Find out how to calculate key metrics

  • Demonstrate revenue potential

  • Measure product market fit

  • Understand how lenders view each metric

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