The 8 SaaS Metrics that Matter
Explore the most salient factors for demonstrating revenue potential to investors. You’ll learn how to calculate each metric and gain insight into why these indicators are crucial.
There are many numbers, statistics, and metrics to calculate, track and assess the health of your technology business—so many, in fact, that reliable measurement can seem overwhelming. This guide explains the core metrics used to measure SaaS company success. Using simple examples, we’ll show you how to calculate each metric, and describe why specific indicators are important to investors.
Use this Guide to:
Show investors your business has solid traction
Find out how to calculate key metrics
Demonstrate revenue potential
Measure product market fit
Understand how lenders view each metric
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“When the time was right for us to make a move in the market, Lighter Capital was an easy way for us to get the growth funding we needed without diluting our control. Working with Lighter Capital has been a great experience.”
Mark Bania, Contractor Compliance CEO & Co-Founder
Why Choose Lighter Capital?
Lighter Capital is the largest provider of non-dilutive debt capital to start ups. Over the past decade, we’ve invested hundreds of millions of dollars into growth companies.