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Helio Raises Non-Dilutive Growth Funding from Lighter Capital


Helio is an online marketplace that focuses on connecting buyers and sellers of advertising properties. Prioritising making advertising accessible to all businesses, no matter their size, Helio is breaking down traditional barriers in the advertising industry.

Helio recently secured funding from Lighter Capital that will be used to scale sales. As a growing company, Helio will employ this revenue-based financing to continue expanding and making strides in the industry.

“Non-dilutive capital is a critical component of our growth strategy and Lighter Capital have been with us every step of the way. The team supported us throughout the process and we received funds quickly, enabling us to rapidly scale our sales team and improve business outcomes." - Peter Hall, Co-Founder, Helio

Helio offers a platform that provides an unbiased and reliable place to search for advertising options to allow businesses to find a good fit for their professional agency needs. Allowing customers to book an ad space in just minutes with simple searching and confidentiality, Helio uniquely connects hundreds of smart business owners, marketers, and advertisers. The Australian-based company also offers easy ad management, inventory management, control, personal portals, stress-free selling, and access to a wide range of markets for sellers.

“Laura and Peter know the advertising space and have found a gap in the market. They have had significant organic growth from the outset but have decided to further increase their growth rate by taking on some non-dilutive capital.” - Matt Dowling, Investment Director, Lighter Capital

About Helio

Helio represents a new dawn in marketing: a revolutionary media space that simplifies advertising. Helio empowers businesses with greater choice, no matter their size, location or target audience. Helio’s mission is to level the playing field so all businesses have equal opportunity to advance their success. As a unique platform that unifies multiple advertising channels, Helio demystifies and simplifies the advertising buying journey: your go-to educational resource and delivery system. Helio connects advertisers and media sellers like never before. For more about Helio, please visit

Lighter Capital is the pioneering leader in founder-friendly, non-dilutive financing. Since 2010, we have provided hundreds of millions of dollars in over 1,000 rounds of financing to U.S., Canadian, and Australian tech companies. Founders achieve success on their terms with Lighter’s tech-enabled financing which has no fees and does not require the company to give up equity. The application process takes minutes and requires no pitch deck. Beyond financing, Lighter’s “more than money” benefits provide founders access to invaluable connections within the Lighter Capital Community, resources, and product discount opportunities. Learn more and apply at

About Lighter Capital

For More Information

Bri Baird

Marketing at Lighter Capital

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