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The Lighter Capital Team


The 8 SaaS Metrics that Matter

What investors look for when investing in tech companies

There are many numbers, statistics, and metrics to calculate, track and assess the health of your technology business—so many, in fact, that reliable measurement can seem overwhelming. This guide explains the core metrics used to measure SaaS company success. Using simple examples, we’ll show you how to calculate each metric, and describe why specific indicators are important to investors.

Use this guide to:

  • Show investors your business has solid traction
  • Find out how to calculate key metrics
  • Demonstrate revenue potential
  • Measure product market fit
  • Understand how investors and lenders view each metric
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