Interactive B2B SaaS Benchmark Report
Our free interactive benchmark report makes it easy to explore how B2B SaaS startups are performing across a variety of different financial KPIs.
Interested in public SaaS company performance? Visit the Public SaaS Index.
B2B SaaS Benchmark Report definitions and disclaimers
S&M EFFICENCY
YOY GROWTH
AGE
REVENUE CHURN
CUSTOMER CHURN
SALARY AS % OF REVENUE
SALARY AS % OF OPEX
Aggregate Prior Four-Year Performance Metrics
108
91.86
81
59
Age (in months)
87.55%
57.82%
47.25%
23.53%
YoY Growth
21.62
14.22
6.08
2.5
S&M Multiple
40.47%
53.01%
53.61%
67.65%
Salary as % of Opex
43.60%
73.68%
63.59%
89.23%
Salary as % of Rev
6.07%
22.75%
17.01%
11.34%
Revenue Churn
9.07%
20.32%
16.21%
27.00%
Customer Churn
Top 25%
Mean
Median
Bottom 25%
Read Our Full Analysis
See How Your Startup Compares
Enter your financial KPIs into our interactive Benchmarks Calculator to reveal your performance across 6 metrics. Compare overall benchmarks or pivot by industry to score your startup against its peers.
We do a full assessment of the prior four-year performance for B2B SaaS startups. Explore recent trends in KPIs, top-performing industry verticals, insights by growth stage, and more.
