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Lighter Capital Provides $700,000 Infusion Of Non-Dilutive Growth Capital


NEW YORK and SEATTLE – January 23, 2018Lighter Capital, the leading fintech lender to tech startups, today announced that it has provided $700,000 to, a digital publication devoted to helping small businesses grow. The burgeoning web business has a monthly readership of more than 1.5 million and a staff of more than 20 full-time writers and editors.

“In an era where many publications are struggling to find a model that works, FitSmallBusiness is on a countervailing path, building an avid readership and a fast growing organization that has only scratched the surface in terms of reaching its full revenue potential,” said BJ Lackland, CEO of Lighter Capital. “As the business continues to scale, this infusion of non-dilutive capital will ensure FitSmallBusiness can continue its upward trajectory, without mortgaging its future.”

In the second half of 2018, made a huge investment in scaling an already growing business. The company more than doubled the number of full-time employees and contractors, from 60 to over 130 – adding team members in editorial, marketing, and business development. also built out its senior management team, hiring Eric Noe as Chief Content Officer and Editor-in-Chief. Noe was formerly the Managing Editor of Additionally, the publication appointed Adrienne Coopera as Chief People Officer and Daniel Kamen as Chief Marketing Officer.

“There were two very attractive features that drew us to Lighter Capital,” said Marc Prosser, Chairman of the Board at “The company doesn’t require a personal guarantee, and the application process is largely automated, making it quick and easy for us to secure the necessary funding. The company offers a very entrepreneur-friendly path to capital.”

For more information about Lighter Capital, or to apply for financing, visit


With a rapidly growing monthly readership of more than 1.5 million, is an online publication devoted to helping small business owners. Its full-time staff of writers spends hours of research, data analysis, and interviews with industry experts to answer the questions that owners want in order to run a successful small business.

Lighter Capital is the pioneering leader in founder-friendly, non-dilutive financing. Since 2010, we have provided hundreds of millions of dollars in over 1,000 rounds of financing to U.S., Canadian, and Australian tech companies. Founders achieve success on their terms with Lighter’s tech-enabled financing which has no fees and does not require the company to give up equity. The application process takes minutes and requires no pitch deck. Beyond financing, Lighter’s “more than money” benefits provide founders access to invaluable connections within the Lighter Capital Community, resources, and product discount opportunities. Learn more and apply at

About Lighter Capital

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Bri Baird

Marketing at Lighter Capital

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