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Lighter Capital Provides NinjaCat $1.1 Million


Entrepreneur-Friendly Financing Helps Marketing Analytics Software Provider Become One of the Fastest Growing Tech Companies in the U.S.

December 5, 2018 - Lighter Capital, the leading fintech lender to tech startups, today announced that it has funded NinjaCat for a total of $1.1 million. The funding, provided in three tranches, has enabled NinjaCat to build the most scalable Unified Marketing Analytics Platform (UMAP) available to agencies, publishers, AdTech providers, and other large media companies.

“When you’re the entrepreneur of a small but fast-growing company like NinjaCat, you’re looking for non-dilutive capital that you can access quickly when you need it,” said BJ Lackland, CEO of Lighter Capital. “Often these companies need a simple infusion of cash to get to the next level. NinjaCat has done an amazing job of building a very healthy business, growing rapidly to millions in revenue and developing incredible value without raising a large round of equity.”

NinjaCat serves hundreds of customers, providing them with a single unified platform to ingest, track, store, analyze, monitor, report and act on all of their marketing data – at scale, across thousands of clients. Launched in 2014, the company has quickly grown to a team of 53 employees and has achieved annual recurring revenue north of $6 million – with projections to achieve $10 million in annual recurring revenue within the next seven months. In September 2018, NinjaCat was ranked by Inc. magazine as one of the fastest growing software companies in America growing 1,100 percent over the last three years.

“Marketing analytics at scale is incredibly challenging as most marketing teams are simply overwhelmed with data from many disparate tools and sources,” said Paul Deraval, CEO of NinjaCat. “We’ve worked hard to build one unified platform that aligns all of the fragmented data sources into something that’s more easily consumed. We’ve been very fortunate to have Lighter Capital as our financial partner through these years of rapid growth and development. We couldn’t have achieved this level of success without them.”

For more information about Lighter Capital, or to apply for financing, visit

About NinjaCat:

NinjaCat is the leading unified marketing analytics platform offering dashboards, reporting, monitoring, business intelligence, call tracking, fully managed data warehouse and a universal data API all in one platform and designed for scale. NinjaCat is trusted by hundreds of the world's leading agencies, publishers and media companies. For more information, visit

Press Contact:

Jeff Pecor
Tailwind Public Relations, LLC

Lighter Capital is the pioneering leader in founder-friendly, non-dilutive financing. Since 2010, we have provided hundreds of millions of dollars in over 1,000 rounds of financing to U.S., Canadian, and Australian tech companies. Founders achieve success on their terms with Lighter’s tech-enabled financing which has no fees and does not require the company to give up equity. The application process takes minutes and requires no pitch deck. Beyond financing, Lighter’s “more than money” benefits provide founders access to invaluable connections within the Lighter Capital Community, resources, and product discount opportunities. Learn more and apply at

About Lighter Capital

For More Information

Bri Baird

Marketing at Lighter Capital

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