Feb 5, 20205 minCustomersWhat Is Cohort Analysis and Why Is It Useful?It can be very useful to compare groups of customers in assessing your company’s progress. As you analyze how various groups behave...
Aug 2, 20173 minWebinarsWebinar Takeaways: The Business Metrics That Drive InvestorsOn Tuesday, we hosted a webinar about important metrics to track when fundraising. Lighter Capital CEO BJ Lackland offered an investor’s...