What is TTV (Time to Value) in SaaS? What it Means and Why it Matters.
If your business has a SaaS model, you’ll know all too well that the customer journey between the initial point of subscription to...
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- 3 min
How to Calculate Monthly Recurring Revenue Churn (MRR Churn)
Learn to calculate and track how much of your monthly recurring revenue is impacted by customer churn. We show you two ways.
- 4 min
What is ARR (Annual Recurring Revenue) and How Do You Calculate It?
Learn best practices for calculating annual recurring revenue (ARR), a critical metric for SaaS businesses.
- 3 min
What’s the Relationship Between Revenue Churn and Logo Churn?
Revenue churn, logo churn… Even if you don’t know exactly what these are, you can probably make the safe assumption that churn isn’t a...
- 3 min
What Does Your LTV/CAC Ratio Tell You?
Lifetime Value (LTV) and Customer Acquisition Cost (CAC) are common SaaS metrics that tell you how much it costs to gain a customer and...
- 4 min
How to Calculate, Track, and Analyze Revenue Churn
SaaS companies need to know how much revenue their customers are bringing in, and — even more important for strategic decision-making —...
- 4 min
What Are Unit Economics and Why Are They Important in Early Stage Startups?
As an early stage startup, data-driven decision making is the key to ensuring you have the necessary information you need to understand...
- 3 min
Why a Low Customer Acquisition Cost (CAC) Isn’t Always a Good Benchmark
Customer Acquisition Cost (CAC) is a key SaaS metric that accounts for how much it costs your company to procure each new customer. The...
- 5 min
What Is Cohort Analysis and Why Is It Useful?
It can be very useful to compare groups of customers in assessing your company’s progress. As you analyze how various groups behave...
- 3 min
How to Track and Analyze SaaS Logo Churn
Bringing new customers in the door is important for any business. But holding on to customers you already have is arguably even more...
- 7 min
Why Disqualifying Potential Customers is an Effective Business Growth Strategy
You probably pulled a face when you read the headline for this article. We all know it’s counterintuitive to be disqualifying potential...
- 6 min
How to Increase the Average Revenue per User (ARPU) of Your SaaS Product
As the SaaS market becomes more crowded and the cost of paid advertising increases, startups are beginning to think about the different...
- 4 min
How to Build a Customer Success Team (And When to Scale)
When to invest in a customer success team is a big question for many growing startups. Obviously, happy customers are key to business...
- 6 min
Customer Success Metrics for Healthy SaaS Startups
The importance of customer success metrics There are an overwhelming number of metrics you could be tracking in your business for churn,...
- 6 min
What is Total Addressable Market (TAM) and How to Calculate It
Most startups grow from a great idea – or, at the very least, what seems like a great idea to the founders. But how many other people...
- 4 min
How to Measure Churn: Net Revenue Retention vs. Gross Revenue Retention
If your startup is a SaaS (or any other business with customers paying on a recurring subscription basis), churn is a critical metric –...
- 5 min
Daily Active Users (DAU) vs. Monthly Active Users (MAU): How to Calculate Active Users for Your SaaS
Amongst the many SaaS metrics and acronyms floating around in the startup world, you’ll eventually come across DAU and MAU. Daily Active...
- 4 min
6 Tips to Generate a Positive Cash Flow for Your SaaS Business
What is positive cash flow? Launching a SaaS startup can often mean a significant financial investment. Even for the hardiest of...
- 7 min
How to Improve SaaS Free Trial Conversion Rates
Free trials are one of the most effective ways to get new users to check out your SaaS product. In an increasingly crowded marketplace,...
- 6 min
SaaS Website Best Practices to Increase Customer Conversions
Websites are tricky things to get right, especially SaaS websites in which the primary goal is to convert visitors into customers. And...
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