How to Calculate and Improve SaaS Revenue Churn
Smart strategic decisions require knowing how much revenue your customers are bringing in, and more importantly, how much is churning out.
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- Aug 23
- 3 min
How to Analyze SaaS Churn: Revenue vs. Customer Churn Rates
The difference between customer and revenue churn is what your business is losing: customers or cash. Learn to analyze these SaaS metrics.
- Aug 6
- 8 min
B2B SaaS Startup Benchmarking 2020-2023
Explore the latest SaaS benchmarking trends. We analyze private B2B SaaS startup revenue growth rates, salary costs, churn, and more.
- Jun 10
- 5 min
How to Calculate Customer Acquisition Cost (CAC) for SaaS
We explain SaaS CAC and how you can optimize it to grow a healthy, sustainable startup that's ready to scale.
- May 23
- 5 min
Creating Realistic Financial Projections for Your Startup
Follow these principles for building aggressive, yet realistic financial projections for your startup when raising capital from investors.
- May 8
- 7 min
How to Measure Your Way to Product-Market Fit
Learn how to measure product-market fit and why it matters in this comprehensive guide. Discover the key SaaS metrics to show investors.
- Jan 9
- 4 min
CAC Payback Period Explained
Learn how to calculate your customer acquisition cost (CAC) ratio so you can measure the effectiveness of your sales and marketing efforts.
- Oct 27, 2023
- 4 min
SaaS ARR: What It Is and How It's Calculated
Learn best practices for calculating annual recurring revenue (ARR), a critical metric for SaaS businesses.
- Sep 28, 2023
- 5 min
SaaS EBITDA Margins and The Rule of 40
What is a good EBITDA margin for a SaaS startup, and what does the Rule of 40 tell you about your business? Get the answers here.
- Sep 1, 2023
- 4 min
SaaS Gross Margins and How to Increase Yours
What's a good gross margin for SaaS startups? Compare yours to SaaS industry benchmarks and learn how to increase your profit margin.
- Aug 17, 2023
- 4 min
5 Ways to Reduce Customer Churn for Your SaaS Startup
Customer churn is a key metric for assessing the health of a SaaS business. Theses strategies can help you reduce and minimize churn.
- Aug 12, 2023
- 2 min
How to Calculate Your SaaS Startup's Customer Churn Rate
Calculate your customer churn rate (CCR) to understand if your customers are happy and you're meeting their needs. We show you how.
- Aug 8, 2023
- 6 min
What is Total Addressable Market (TAM) and How to Calculate It
Total Addressable Market (TAM) is an excellent metric to look at when trying to gauge your startup’s growth potential. Here's how to use it.
- Jul 28, 2023
- 5 min
How SaaS Startups Can Minimize Their Customer Concentration Risk
Guide your SaaS startup from idea to product-market fit to revenue growth, while minimizing your customer concentration risk.
- Jun 29, 2023
- 2 min
SaaS Customer Lifetime Value (LTV) Explained
Customer lifetime value (CLV) can tell you a lot about your SaaS business. Learn how to calculate and analyze this important metric.
- Feb 21, 2023
- 5 min
What Is Unit Economics in SaaS?
Taking a unit economics approach helps you steer your SaaS company in the right direction, with a focus on driving profit and growth.
- Aug 6, 2022
- 5 min
Net Revenue Retention vs. Gross Revenue Retention in SaaS
SaaS and subscription-based businesses rely on retaining and expanding customer accounts in order to achieve healthy, sustainable revenue...
- Jan 25, 2022
- 3 min
What Is Lead Velocity Rate (LVR) and How to Calculate Velocity
The world of SaaS metrics is complex — you could spend every day measuring a different metric and quickly become overwhelmed with data...
- Jan 19, 2022
- 5 min
SaaS LTV to CAC Ratio Explained
The LTV to CAC Ratio shows how efficiently you're spending money to acquire and retain customers. Learn to calculate this key SaaS metric.
- Nov 26, 2021
- 4 min
What is TTV (Time to Value) in SaaS?
If your business has a SaaS model, you’ll know all too well that the customer journey between the initial point of subscription to...
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