What Is Lead Velocity Rate (LVR) and How to Calculate Velocity
The world of SaaS metrics is complex — you could spend every day measuring a different metric and quickly become overwhelmed with data...
What is TTV (Time to Value) in SaaS? What it Means and Why it Matters.
If your business has a SaaS model, you’ll know all too well that the customer journey between the initial point of subscription to...
What is ARR (Annual Recurring Revenue)? Definition, Formula, Examples
Recurring revenue is the beating heart of your SaaS company. As a metric, known as ARR, this revenue helps you work towards increasing...
What’s the Relationship Between Revenue Churn and Logo Churn?
Revenue churn, logo churn… Even if you don’t know exactly what these are, you can probably make the safe assumption that churn isn’t a...
What Does Your LTV/CAC Ratio Tell You?
Lifetime Value (LTV) and Customer Acquisition Cost (CAC) are common SaaS metrics that tell you how much it costs to gain a customer and...
How to Calculate, Track, and Analyze Revenue Churn
SaaS companies need to know how much revenue their customers are bringing in, and — even more important for strategic decision-making —...
Why a Low Customer Acquisition Cost (CAC) Isn’t Always a Good Benchmark
Customer Acquisition Cost (CAC) is a key SaaS metric that accounts for how much it costs your company to procure each new customer. The...
What Is Cohort Analysis and Why Is It Useful?
It can be very useful to compare groups of customers in assessing your company’s progress. As you analyze how various groups behave...
How to Track and Analyze SaaS Logo Churn
Bringing new customers in the door is important for any business. But holding on to customers you already have is arguably even more...
How to Increase the Average Revenue per User (ARPU) of Your SaaS Product
As the SaaS market becomes more crowded and the cost of paid advertising increases, startups are beginning to think about the different...
How to Calculate EBITDA Margin and What It Says About Your Company’s Financial Health
Analyzing the finances and profitability of your company can be done in a variety of ways using different key metrics, including your...
What Is the Working Capital Turnover Ratio and How Is It Calculated?
What is working capital? Working capital is to a business as wind is to a sailboat — sure, you might be able to drift along without it,...
How to Improve Scalability in Cost Structure
Scalability is a searing hot topic among entrepreneurs and investors these days. Startups must have a firm grasp of how scaling a...
Gross Margin vs. Net Margin – What’s the Difference?
Assessing the financial health of your startup is something you need to do frequently as your business moves through different growth...
Customer Success Metrics for Healthy SaaS Startups
The importance of customer success metrics There are an overwhelming number of metrics you could be tracking in your business for churn,...
An Intro to SaaS Sales: Sales Cycles, Commission Rates, Models, and Metrics
The most important thing you can do for your SaaS company when you’re starting out is to lay down solid foundations for success. This...
What is Total Addressable Market (TAM) and How to Calculate It
Most startups grow from a great idea – or, at the very least, what seems like a great idea to the founders. But how many other people...
How to Measure Churn: Net Revenue Retention vs. Gross Revenue Retention
If your startup is a SaaS (or any other business with customers paying on a recurring subscription basis), churn is a critical metric –...
Daily Active Users (DAU) vs. Monthly Active Users (MAU): How to Calculate Active Users for Your SaaS
Amongst the many SaaS metrics and acronyms floating around in the startup world, you’ll eventually come across DAU and MAU. Daily Active...
How to Increase the Efficiency of SaaS Customer Acquisition Cost (CAC)
Increasing the efficiency of your customer acquisition cost (CAC) is one of the best ways to increase the profitability of your SaaS...
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