How to Calculate Gross Margin for Your SaaS Business
It's common for SaaS companies to miscalculate Gross Margin. See why and learn how to accurately calculate your Gross Margin.
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- 5 min
8 Principles for Building Realistic Financial Projections for Your Startup
Follow these principles for building aggressive, yet realistic financial projections for your startup when raising capital from investors.
- 3 min
What Is Lead Velocity Rate (LVR) and How to Calculate Velocity
The world of SaaS metrics is complex — you could spend every day measuring a different metric and quickly become overwhelmed with data...
- 4 min
What is TTV (Time to Value) in SaaS? What it Means and Why it Matters.
If your business has a SaaS model, you’ll know all too well that the customer journey between the initial point of subscription to...
- 3 min
How to Calculate Monthly Recurring Revenue Churn (MRR Churn)
Learn to calculate and track how much of your monthly recurring revenue is impacted by customer churn. We show you two ways.
- 4 min
What is ARR (Annual Recurring Revenue) and How Do You Calculate It?
Learn best practices for calculating annual recurring revenue (ARR), a critical metric for SaaS businesses.
- 3 min
What’s the Relationship Between Revenue Churn and Logo Churn?
Revenue churn, logo churn… Even if you don’t know exactly what these are, you can probably make the safe assumption that churn isn’t a...
- 3 min
What Does Your CLV/CAC Ratio Tell You?
Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC) are common SaaS metrics that tell you how much it costs to gain a...
- 4 min
How to Calculate, Track, and Analyze Revenue Churn
SaaS companies need to know how much revenue their customers are bringing in, and — even more important for strategic decision-making —...
- 4 min
What Are Unit Economics and Why Are They Important in Early Stage Startups?
As an early stage startup, data-driven decision making is the key to ensuring you have the necessary information you need to understand...
- 3 min
Why a Low Customer Acquisition Cost (CAC) Isn’t Always a Good Benchmark
Customer Acquisition Cost (CAC) is a key SaaS metric that accounts for how much it costs your company to procure each new customer. The...
- 5 min
What Is Cohort Analysis and Why Is It Useful?
It can be very useful to compare groups of customers in assessing your company’s progress. As you analyze how various groups behave...
- 4 min
The Role of Data in Venture Capital and Revenue-Based Financing
Data matters at Lighter Capital. It’s the primary tool we use to make financing decisions. Data matters to venture capitalists (VCs) as...
- 3 min
How to Track and Analyze SaaS Logo Churn
Bringing new customers in the door is important for any business. But holding on to customers you already have is arguably even more...
- 6 min
How to Increase the Average Revenue per User (ARPU) of Your SaaS Product
As the SaaS market becomes more crowded and the cost of paid advertising increases, startups are beginning to think about the different...
- 4 min
How to Calculate EBITDA Margin and What It Says About Your Company’s Financial Health
Analyzing the finances and profitability of your company can be done in a variety of ways using different key metrics, including your...
- 5 min
Gross Margin vs. Net Margin – What’s the Difference?
Assessing the financial health of your startup is something you need to do frequently as your business moves through different growth...
- 6 min
Customer Success Metrics for Healthy SaaS Startups
The importance of customer success metrics There are an overwhelming number of metrics you could be tracking in your business for churn,...
- 8 min
An Intro to SaaS Sales: Sales Cycles, Commission Rates, Models, and Metrics
The most important thing you can do for your SaaS company when you’re starting out is to lay down solid foundations for success. This...
- 6 min
What is Total Addressable Market (TAM) and How to Calculate It
Most startups grow from a great idea – or, at the very least, what seems like a great idea to the founders. But how many other people...