What is ARR (Annual Recurring Revenue) and How Do You Calculate It?
Learn best practices for calculating annual recurring revenue (ARR), a critical metric for SaaS businesses.
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- Sep 28
- 4 min
SaaS EBITDA Margins and The Rule of 40
What is a good EBITDA margin for a SaaS startup, and what does the Rule of 40 tell you about your business? Get the answers here.
- Sep 1
- 4 min
SaaS Gross Margins and How to Increase Yours
What's a good gross margin for SaaS startups? Compare yours to SaaS industry benchmarks and learn how to increase your profit margin.
- Aug 17
- 3 min
5 Ways to Reduce Customer Churn for Your SaaS Startup
Customer churn is a key metric for assessing the health of a SaaS business. Theses strategies can help you reduce and minimize churn.
- Aug 16
- 5 min
How to Calculate and Improve SaaS Revenue Churn Rates
Smart strategic decisions require knowing how much revenue your customers are bringing in, and more importantly, how much is churning out.
- Aug 15
- 3 min
Revenue Churn vs. Customer Churn: How to Analyze SaaS Churn Rates
The difference between customer and revenue churn is what your business is losing: customers or cash. Learn to analyze these key metrics.
- Aug 11
- 2 min
How to Calculate Customer Churn Rate (CCR) for Your SaaS Startup
Calculate your customer churn rate (CCR) to understand if your customers are happy and you're meeting their needs. We show you how.
- Aug 8
- 6 min
What is Total Addressable Market (TAM) and How to Calculate It
Total Addressable Market (TAM) is an excellent metric to look at when trying to gauge your startup’s growth potential. Here's how to use it.
- Jul 28
- 5 min
How SaaS Startups Can Minimize Their Customer Concentration Risk
Guide your SaaS startup from idea to product-market fit to revenue growth, while minimizing your customer concentration risk.
- Jun 29
- 2 min
How to Calculate Customer Lifetime Value (LTV) for Your SaaS Business
Customer lifetime value (CLV) can tell you a lot about your SaaS business. Learn how to calculate and analyze this important metric.
- Feb 21
- 4 min
What Is Unit Economics in SaaS?
Taking a unit economics approach helps you steer your SaaS company in the right direction, with a focus on driving profit and growth.
- Dec 17, 2022
- 5 min
8 Principles for Building Realistic Financial Projections for Your Startup
Follow these principles for building aggressive, yet realistic financial projections for your startup when raising capital from investors.
- Aug 6, 2022
- 4 min
Net Revenue Retention vs. Gross Revenue Retention
SaaS and subscription-based businesses rely on retaining and expanding customer accounts in order to achieve healthy, sustainable revenue...
- Jan 25, 2022
- 3 min
What Is Lead Velocity Rate (LVR) and How to Calculate Velocity
The world of SaaS metrics is complex — you could spend every day measuring a different metric and quickly become overwhelmed with data...
- Jan 19, 2022
- 5 min
How to Calculate LTV to CAC Ratio for Your SaaS Business
The LTV to CAC Ratio shows how efficiently you're spending money to acquire and retain customers. Learn to calculate this key SaaS metric.
- Nov 25, 2021
- 4 min
What is TTV (Time to Value) in SaaS? What it Means and Why it Matters.
If your business has a SaaS model, you’ll know all too well that the customer journey between the initial point of subscription to...
- Feb 18, 2020
- 3 min
Why a Low Customer Acquisition Cost (CAC) Isn’t Always a Good Benchmark
Is reducing your CAC the best way to increase your startup's profitability and likelihood of success? Not necessarily.
- Feb 5, 2020
- 5 min
What Is Cohort Analysis and Why Is It Useful?
It can be very useful to compare groups of customers in assessing your company’s progress. As you analyze how various groups behave...
- Jan 27, 2020
- 4 min
How Startup Investors Use Data
Data matters to startup investors. It helps evaluate investments and make important funding decisions, but data can be used differently.
- Jan 2, 2020
- 6 min
How to Increase the Average Revenue per User (ARPU) of Your SaaS Product
As the SaaS market becomes more crowded and the cost of paid advertising increases, startups are beginning to think about the different...
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