What Is Customer Research and Why Is It Important for Startups?
Everything you need to know about customer research and the methods for conducting it at a SaaS startup.
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Jun 117 min
When and How Often to Increase SaaS Prices
Raising SaaS prices is the most effective way to increase revenue. When do you raise them and how do you do it? We've got answers.
Jun 105 min
How to Calculate Customer Acquisition Cost (CAC) for SaaS
We explain SaaS CAC and how you can optimize it to grow a healthy, sustainable startup that's ready to scale.
May 17 min
How to Grow a SaaS Business, Fast
Consider the following SaaS growth strategies to increase your revenue as well as your growth rate.
Jan 94 min
CAC Payback Period Explained
Learn how to calculate your customer acquisition cost (CAC) ratio so you can measure the effectiveness of your sales and marketing efforts.
Aug 17, 20234 min
5 Ways to Reduce Customer Churn for Your SaaS Startup
Customer churn is a key metric for assessing the health of a SaaS business. Theses strategies can help you reduce and minimize churn.
Aug 12, 20232 min
How to Calculate Your SaaS Startup's Customer Churn Rate
Calculate your customer churn rate (CCR) to understand if your customers are happy and you're meeting their needs. We show you how.
Jul 15, 20236 min
What Is Market Penetration Strategy? (Definition and Examples)
Is your SaaS startup is looking for low-risk business growth strategies? Consider a market penetration strategy to drive more revenue.
Jun 29, 20232 min
SaaS Customer Lifetime Value (LTV) Explained
Customer lifetime value (CLV) can tell you a lot about your SaaS business. Learn how to calculate and analyze this important metric.
Feb 5, 20236 min
A Quick Guide to Enterprise Sales for SaaS Startups
For SaaS startups, the question is should be targeting enterprises or not? Learn the risks, rewards, and what's necessary for success.
Aug 6, 20225 min
Net Revenue Retention vs. Gross Revenue Retention in SaaS
SaaS and subscription-based businesses rely on retaining and expanding customer accounts in order to achieve healthy, sustainable revenue...
Jan 25, 20223 min
What Is Lead Velocity Rate (LVR) and How to Calculate Velocity
The world of SaaS metrics is complex — you could spend every day measuring a different metric and quickly become overwhelmed with data...
Jan 19, 20225 min
SaaS LTV to CAC Ratio Explained
The LTV to CAC Ratio shows how efficiently you're spending money to acquire and retain customers. Learn to calculate this key SaaS metric.
Apr 20, 20204 min
What Is Partner Relationship Management (PRM)
SaaS startups can gain tremendous benefit from forming relationships with other companies in their industries. These relationships might...
Mar 12, 20205 min
What is Market Development Strategy? (Definition and Examples)
As the founder of a startup, you will undoubtably find yourself forced to make countless important decisions that, collectively, will...
Feb 25, 20206 min
How to Build a Marketing Technology Stack (MarTech Stack) for Your Startup
Creating a robust marketing technology stack helps to increase your teams’ efficiency and improve all corners of your marketing...
Feb 18, 20203 min
Low Customer Acquisition Cost: Why Lower Isn't Always Better
Is reducing your CAC the best way to increase your startup's profitability and likelihood of success? Not necessarily.
Feb 10, 20205 min
Effective ‘Authority Marketing’ Tactics to Build Your Startup's Brand
The quest to achieve authority marketing – making your digital brand a known entity in the market – can feel like waving your arms to get...
Feb 5, 20205 min
What Is Cohort Analysis and Why Is It Useful?
It can be very useful to compare groups of customers in assessing your company’s progress. As you analyze how various groups behave...
Jan 2, 20206 min
How to Increase the Average Revenue per User (ARPU) of Your SaaS Product
As the SaaS market becomes more crowded and the cost of paid advertising increases, startups are beginning to think about the different...
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