SaaS Growth Strategies: 6 Examples from Startups That Scaled ARR
Consider the following SaaS growth strategies to increase your revenue and growth rates.
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- Aug 17
- 3 min
5 Ways to Reduce Customer Churn for Your SaaS Startup
Customer churn is a key metric for assessing the health of a SaaS business. Theses strategies can help you reduce and minimize churn.
- Aug 16
- 5 min
How to Calculate and Improve SaaS Revenue Churn Rates
Smart strategic decisions require knowing how much revenue your customers are bringing in, and more importantly, how much is churning out.
- Aug 15
- 3 min
Revenue Churn vs. Customer Churn: How to Analyze SaaS Churn Rates
The difference between customer and revenue churn is what your business is losing: customers or cash. Learn to analyze these key metrics.
- Aug 11
- 2 min
How to Calculate Customer Churn Rate (CCR) for Your SaaS Startup
Calculate your customer churn rate (CCR) to understand if your customers are happy and you're meeting their needs. We show you how.
- Jul 15
- 6 min
What Is Market Penetration Strategy? (Definition and Examples)
Is your SaaS startup is looking for low-risk business growth strategies? Consider a market penetration strategy to drive more revenue.
- Jun 29
- 2 min
How to Calculate Customer Lifetime Value (LTV) for Your SaaS Business
Customer lifetime value (CLV) can tell you a lot about your SaaS business. Learn how to calculate and analyze this important metric.
- Aug 6, 2022
- 4 min
Net Revenue Retention vs. Gross Revenue Retention
SaaS and subscription-based businesses rely on retaining and expanding customer accounts in order to achieve healthy, sustainable revenue...
- Jan 25, 2022
- 3 min
What Is Lead Velocity Rate (LVR) and How to Calculate Velocity
The world of SaaS metrics is complex — you could spend every day measuring a different metric and quickly become overwhelmed with data...
- Jan 19, 2022
- 5 min
How to Calculate LTV to CAC Ratio for Your SaaS Business
The LTV to CAC Ratio shows how efficiently you're spending money to acquire and retain customers. Learn to calculate this key SaaS metric.
- Apr 20, 2020
- 4 min
What Is Partner Relationship Management (PRM)
SaaS startups can gain tremendous benefit from forming relationships with other companies in their industries. These relationships might...
- Mar 12, 2020
- 5 min
What is Market Development Strategy? (Definition and Examples)
As the founder of a startup, you will undoubtably find yourself forced to make countless important decisions that, collectively, will...
- Feb 25, 2020
- 6 min
How to Build a Marketing Technology Stack (MarTech Stack) for Your Startup
Creating a robust marketing technology stack helps to increase your teams’ efficiency and improve all corners of your marketing...
- Feb 18, 2020
- 3 min
Why a Low Customer Acquisition Cost (CAC) Isn’t Always a Good Benchmark
Is reducing your CAC the best way to increase your startup's profitability and likelihood of success? Not necessarily.
- Feb 10, 2020
- 5 min
6 Effective ‘Authority Marketing’ Tactics to Promote Your Brand’s Expertise
The quest to achieve authority marketing – making your digital brand a known entity in the market – can feel like waving your arms to get...
- Feb 5, 2020
- 5 min
What Is Cohort Analysis and Why Is It Useful?
It can be very useful to compare groups of customers in assessing your company’s progress. As you analyze how various groups behave...
- Jan 2, 2020
- 6 min
How to Increase the Average Revenue per User (ARPU) of Your SaaS Product
As the SaaS market becomes more crowded and the cost of paid advertising increases, startups are beginning to think about the different...
- Dec 19, 2019
- 6 min
How to Define Your Startup's Ideal Customer Profile
If your B2B startup is struggling to thrive, one of the reasons might be that you haven’t worked out how to define your ideal customer...
- Dec 9, 2019
- 6 min
How to Create a Successful SaaS Marketing Strategy for Your Startup
With the entry barrier to starting a SaaS company at an all-time low, startups are finding it increasingly difficult to plan and...
- Nov 6, 2019
- 6 min
How to Build a Digital Marketing Roadmap for Your Startup
As a startup in today’s fast-paced digital world, it’s difficult to promote your brand consistently and effectively if you have no plan...
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