What Is Lead Velocity Rate (LVR) and How to Calculate Velocity
The world of SaaS metrics is complex — you could spend every day measuring a different metric and quickly become overwhelmed with data...
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- 3 min
How to Calculate Monthly Recurring Revenue Churn (MRR Churn)
Learn to calculate and track how much of your monthly recurring revenue is impacted by customer churn. We show you two ways.
- 5 min
What Is Partner Relationship Management (PRM) and Why Is it Important for SaaS Startups?
SaaS startups can gain tremendous benefit from forming relationships with other companies in their industries. These relationships might...
- 4 min
What is ARR (Annual Recurring Revenue) and How Do You Calculate It?
Learn best practices for calculating annual recurring revenue (ARR), a critical metric for SaaS businesses.
- 3 min
What’s the Relationship Between Revenue Churn and Logo Churn?
Revenue churn, logo churn… Even if you don’t know exactly what these are, you can probably make the safe assumption that churn isn’t a...
- 5 min
What is Market Development Strategy? (Definition and Examples)
As the founder of a startup, you will undoubtably find yourself forced to make countless important decisions that, collectively, will...
- 3 min
What Does Your CLV/CAC Ratio Tell You?
Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC) are common SaaS metrics that tell you how much it costs to gain a...
- 4 min
How to Calculate, Track, and Analyze Revenue Churn
SaaS companies need to know how much revenue their customers are bringing in, and — even more important for strategic decision-making —...
- 6 min
How to Build a Marketing Technology Stack (MarTech Stack) for Your Startup
Creating a robust marketing technology stack helps to increase your teams’ efficiency and improve all corners of your marketing...
- 3 min
Why a Low Customer Acquisition Cost (CAC) Isn’t Always a Good Benchmark
Customer Acquisition Cost (CAC) is a key SaaS metric that accounts for how much it costs your company to procure each new customer. The...
- 5 min
6 Effective ‘Authority Marketing’ Tactics to Promote Your Brand’s Expertise
The quest to achieve authority marketing – making your digital brand a known entity in the market – can feel like waving your arms to get...
- 5 min
What Is Cohort Analysis and Why Is It Useful?
It can be very useful to compare groups of customers in assessing your company’s progress. As you analyze how various groups behave...
- 7 min
What is Diversification Strategy? (Definition and Examples)
When a company reaches a certain point in its evolution, founders, investors, and executives often think about planning and implementing...
- 3 min
How to Track and Analyze SaaS Logo Churn
Bringing new customers in the door is important for any business. But holding on to customers you already have is arguably even more...
- 6 min
How to Increase the Average Revenue per User (ARPU) of Your SaaS Product
As the SaaS market becomes more crowded and the cost of paid advertising increases, startups are beginning to think about the different...
- 7 min
How to Define Your Ideal Customer Profile
If your B2B startup is struggling to thrive, one of the reasons might be that you haven’t worked out how to define your ideal customer...
- 6 min
How to Create a Successful SaaS Marketing Strategy for Your Startup
With the entry barrier to starting a SaaS company at an all-time low, startups are finding it increasingly difficult to plan and...
- 6 min
What Is Market Penetration Strategy? (Definition and Examples)
If your SaaS startup is looking for low-risk business growth strategies, creating a market penetration strategy should be one of the...
- 6 min
How to Build a Digital Marketing Roadmap for Your Startup
As a startup in today’s fast-paced digital world, it’s difficult to promote your brand consistently and effectively if you have no plan...
- 4 min
What to Do If Your SaaS Business Has Long Sales Cycles
A long sales cycle can feel like agony for your SaaS business. If it takes you six months, nine months, or a year to bring in each new...