What is a Product Innovation Strategy? (Definition and Examples)
Your startup is humming along nicely. You’ve established your positioning and product market fit, have a happy and growing customer base,...
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- 4 min
What is TTV (Time to Value) in SaaS? What it Means and Why it Matters.
If your business has a SaaS model, you’ll know all too well that the customer journey between the initial point of subscription to...
- 3 min
What is Product Development Strategy (Definition and Examples)
At a certain point in your business, a growth plateau will be reached. This may happen due to changing market trends, new competitors, or...
- 3 min
How to Calculate Monthly Recurring Revenue Churn (MRR Churn)
Learn to calculate and track how much of your monthly recurring revenue is impacted by customer churn. We show you two ways.
- 3 min
What’s the Relationship Between Revenue Churn and Logo Churn?
Revenue churn, logo churn… Even if you don’t know exactly what these are, you can probably make the safe assumption that churn isn’t a...
- 3 min
What Does Your CLV/CAC Ratio Tell You?
Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC) are common SaaS metrics that tell you how much it costs to gain a...
- 7 min
What is Diversification Strategy? (Definition and Examples)
When a company reaches a certain point in its evolution, founders, investors, and executives often think about planning and implementing...
- 5 min
How to Develop an Effective Product Positioning Strategy
The goal of every business is to ensure it has maximum visibility both in the marketplace and in the minds of its ideal customers....
- 6 min
What is Total Addressable Market (TAM) and How to Calculate It
Most startups grow from a great idea – or, at the very least, what seems like a great idea to the founders. But how many other people...
- 4 min
How to Measure Churn: Net Revenue Retention vs. Gross Revenue Retention
If your startup is a SaaS (or any other business with customers paying on a recurring subscription basis), churn is a critical metric –...
- 5 min
6 Tips to Generate a Positive Cash Flow for Your SaaS Business
What is positive cash flow? Launching a SaaS startup can often mean a significant financial investment. Even for the hardiest of...
- 6 min
How to Make Your Business Stand out From the Crowd by Leveraging Your Point of Difference
One of the most critical things you need to think about as you grow your startup is how to make your business stand out from the crowd....
- 7 min
What Is Consumer Research and Why Is It Important for Startups?
At the heart of your business is your customer, and to grow and scale you’re going to need to get to know them really, really well....
- 5 min
When and How Often to Raise SaaS Prices
Raising SaaS prices is the most effective way to increase revenue. When do you raise them and how do you do it? We've got answers.
- 3 min
Why and How to Pursue Annual Subscriptions with Upfront Payments
Robust cash flow is a big deal for growing SaaS companies, as are ongoing client relationships. It’s savvy to get ahold of more of your...
- 3 min
Price Localization Strategy: What Global SaaS Startups Need to Know
Business is an increasingly global game — as consumers, we know we can purchase products from anywhere in the world, and as business...
- 3 min
SaaS Pricing: When to Use a Freemium Model
A freemium model for attracting new customers can be a good match for SaaS businesses. Freemium works by enticing a large volume of users...
- 3 min
Why Audience Testing is an Important Step in the Tech Startup Naming Process
After you have dedicated hours or even days of your time brainstorming names and crossing off every possibility, you have at last found...
- 6 min
SaaS Pricing Strategies for Fast-Growing Startups
Your initial SaaS pricing strategy can lead to a bright future or a failed startup. But like a product, pricing should get better with time.
- 2 min
What Your Business Plan Should Include
When you’re setting up a new business, it’s one thing to have a good elevator pitch or a convincing story to tell at a “speed-dating for...