How to Calculate Gross Margin for Your SaaS Business
It's common for SaaS companies to miscalculate Gross Margin. See why and learn how to accurately calculate your Gross Margin.
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- 5 min
8 Principles for Building Realistic Financial Projections for Your Startup
Follow these principles for building aggressive, yet realistic financial projections for your startup when raising capital from investors.
- 3 min
What Is Lead Velocity Rate (LVR) and How to Calculate Velocity
The world of SaaS metrics is complex — you could spend every day measuring a different metric and quickly become overwhelmed with data...
- 4 min
What is a Product Innovation Strategy? (Definition and Examples)
Your startup is humming along nicely. You’ve established your positioning and product market fit, have a happy and growing customer base,...
- 4 min
What is TTV (Time to Value) in SaaS? What it Means and Why it Matters.
If your business has a SaaS model, you’ll know all too well that the customer journey between the initial point of subscription to...
- 4 min
Benefits to Securing Funding Prior to the End of the Year
Growing startups need capital to maintain growth and cash runway. Here are 3 reasons founders look to secure funding before the new year.
- 3 min
What is Product Development Strategy (Definition and Examples)
At a certain point in your business, a growth plateau will be reached. This may happen due to changing market trends, new competitors, or...
- 2 min
How to Easily Forecast Recurring Revenue Using Clockwork
Clockwork made a solution for forecasting and modeling recurring revenue. Startup founders will want to see how easy it is!
- 3 min
How to Calculate Monthly Recurring Revenue Churn (MRR Churn)
Learn to calculate and track how much of your monthly recurring revenue is impacted by customer churn. We show you two ways.
- 5 min
What Is Partner Relationship Management (PRM) and Why Is it Important for SaaS Startups?
SaaS startups can gain tremendous benefit from forming relationships with other companies in their industries. These relationships might...
- 4 min
What is ARR (Annual Recurring Revenue) and How Do You Calculate It?
Learn best practices for calculating annual recurring revenue (ARR), a critical metric for SaaS businesses.
- 3 min
What’s the Relationship Between Revenue Churn and Logo Churn?
Revenue churn, logo churn… Even if you don’t know exactly what these are, you can probably make the safe assumption that churn isn’t a...
- 5 min
What is Market Development Strategy? (Definition and Examples)
As the founder of a startup, you will undoubtably find yourself forced to make countless important decisions that, collectively, will...
- 3 min
What Does Your CLV/CAC Ratio Tell You?
Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC) are common SaaS metrics that tell you how much it costs to gain a...
- 4 min
How to Calculate, Track, and Analyze Revenue Churn
SaaS companies need to know how much revenue their customers are bringing in, and — even more important for strategic decision-making —...
- 6 min
How to Build a Marketing Technology Stack (MarTech Stack) for Your Startup
Creating a robust marketing technology stack helps to increase your teams’ efficiency and improve all corners of your marketing...
- 4 min
What Are Unit Economics and Why Are They Important in Early Stage Startups?
As an early stage startup, data-driven decision making is the key to ensuring you have the necessary information you need to understand...
- 3 min
Why a Low Customer Acquisition Cost (CAC) Isn’t Always a Good Benchmark
Customer Acquisition Cost (CAC) is a key SaaS metric that accounts for how much it costs your company to procure each new customer. The...
- 7 min
How to Grow a SaaS Startup From $0 to $50 million ARR
Learn best practices for growing a SaaS startup from $0 to $50M in ARR, so you can build a winning business roadmap.
- 5 min
6 Effective ‘Authority Marketing’ Tactics to Promote Your Brand’s Expertise
The quest to achieve authority marketing – making your digital brand a known entity in the market – can feel like waving your arms to get...