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What is ACV in Sales and What is a Typical SaaS ACV

What is ACV in Sales and What is a Typical SaaS ACV

If your business model has an annual subscription base, ACV will be a term that’s constantly on your mind as your company grows. So, what is ACV in sales and what is a typical SaaS ACV?

How to Chart a Path to Profitability for Investors

Key SaaS Metrics for Investors: Customer Acquisition Cost (CAC) & Customer Lifetime Value (CLTV)

Profitability is not the be-all and end-all for SaaS startups. Still, investors will want to see a path to profitability and there are two growth metrics you should focus on. Here's how you chart that path.

How to Establish Product-Market Fit

How to Establish Product-Market Fit: SaaS Growth Metrics to Focus On

In this article, you’ll learn how to establish product-market fit and why it matters. We’ll show you how to calculate and track two key SaaS growth metrics that validate product-market fit, which investors use to determine whether your business is a good investment.

how to demonstrate revenue potential to investors

How to Calculate Revenue Potential of a New Startup and Present to Investors

MRR? CMRR? ARPC? So many acronyms, so little time. We ditch the jargon and explain three common SaaS metrics used to calculate revenue potential of a new startup.

Customer Success Metrics: NPS and CSAT

Customer success metrics for SaaS startups. Plotting NPS and CSAT scores by cohort will begin to show you the driving forces behind customer churn.

Using Cohort Analysis to Make Your SaaS Metrics Actionable

As a SaaS entrepreneur, you have a lot of data coming at you. How to make sense of it all? A good place to start is looking at cohorts grouped by time, segment, and size.

3 Shortcuts to Avoid When Calculating Your SaaS Metrics

It's tempting to take shortcuts to simplify your SaaS metrics, but this can result in misleading conclusions. Avoid these three shortcuts.