You’re an entrepreneur – perhaps part of a small start-up, or an individual looking to make a splash. You’re not a massive corporation. On that basis, although you’re happy to work with a PR firm and make a press kit, you might draw the line at creating a style guide for your brand. That would be a mistake. Such things aren’t just for monolithic giants – they’re for every company that wants to get their message out into the world in the best way possible. And as your business