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Niching Down

Why Niching Down Can Elevate Tech Startups to New Revenue Heights

Founders of fast-growing tech companies sometimes struggle with where to focus their offering. Is it better to cast a wide net to a large general market or to create more targeted products that will attract buyers in a specific niche? Here's why niching down can elevate tech startups to new heights.

Why Your SaaS Startup Should Be Using Accounting Software

Why You Need SaaS Accounting Software for Your Startup

Accounting software offers so much more than Excel that it’s really a no-brainer for SaaS startups. Here's why you should be using SaaS accounting software.

How to Establish Product-Market Fit

How to Establish Product-Market Fit: SaaS Growth Metrics to Focus On

In this article, you’ll learn how to establish product-market fit and why it matters. We’ll show you how to calculate and track two key SaaS growth metrics that validate product-market fit, which investors use to determine whether your business is a good investment.

How to Reduce Customer Churn for SaaS Startups

5 Ways to Reduce Customer Churn for Your SaaS Startup

Customer churn is a key metric investors and others use to assess the health of a SaaS business. Here's how to reduce customer churn for your SaaS startup.

The Art of Growing a Sustainable Tech Business

Matching a startup’s growth to the receptivity of the market instead of to the demands of ROI-hungry funders is a good way to set up a sustainable — or “lifelong” — tech business.

5 Best SaaS Books Every Startup Leader Should Read

What are the best SaaS books about tech startups every leader should read? Here are five top SaaS books we recommend you should read on your own time.

How Knowify Found the Perfect Source of Funding

Marc Visent, CEO of Knowify, and Allen Johnson, Chief Investment Officer at Lighter Capital, recently joined Intuit’s Developer Evangelist David Leary to talk about Knowify’s funding journey in an online “fireside chat.” Here are some takeaways.

How to Manage Your SaaS Startup’s Burn Rate

Knowing how to calculate your burn rate, and keep it low, are fundamental to startup success. Read on to see how it’s done.