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SaaS Finance - Funding for Startups

SaaS Finance 101: Funding for Startups That Are ‘Non-VC-Compatible’

While getting VC funded has long been touted as the ultimate goal for the SaaS business model, founders are increasingly skeptical that this is the best (or at least only) way to grow a company.

SaaS Business Model

How a Personalized SaaS Business Model Can Drive Customer Conversions

We take a look at why personalized SaaS products and services are becoming increasingly popular as a way to encourage conversions.

Email Marketing Onboarding Retention

Email Marketing: Onboarding, Retention and Reactivation of ‘Zombie’ Customers

We take a look at why customer lifecycle emails are invaluable for SaaS companies to improve their onboarding, retention, and monthly recurring revenue.

SaaStr Annual Entrepreneurs

SaaS Entrepreneurs: Thank You for Joining Lighter Capital at SaaStr Annual!

SaaStr Annual 2019 is proof that this yearly event remains the most significant gathering of SaaS entrepreneurs on the planet. Thank you, from Lighter Capital!

Enterprise Sales

What is Enterprise Sales and Why is it Important for Your Business?

The enterprise sales model can be a game changer for your SaaS company in terms of growth and revenue, but is your product ready for it?

cold email marketing

Cold Email Marketing: SaaS Strategies for Customer Acquisition

Cold email marketing can be a SaaS company's best friend for customer acquisition. We look at strategies to find qualified leads and craft a winning email.

What is ACV in Sales and What is a Typical SaaS ACV

What is ACV in Sales and What is a Typical SaaS ACV

If your business model has an annual subscription base, ACV will be a term that’s constantly on your mind as your company grows. So, what is ACV in sales and what is a typical SaaS ACV?

Niching Down

Why Niching Down Can Elevate Tech Startups to New Revenue Heights

Founders of fast-growing tech companies sometimes struggle with where to focus their offering. Is it better to cast a wide net to a large general market or to create more targeted products that will attract buyers in a specific niche? Here's why niching down can elevate tech startups to new heights.