Jan 2, 20206 minMetricsHow to Increase the Average Revenue per User (ARPU) of Your SaaS ProductAs the SaaS market becomes more crowded and the cost of paid advertising increases, startups are beginning to think about the different...
Nov 12, 20195 minTrendsWhat Is Dark Data and How Does It Affect Your SaaS Business?Mention the words “dark data” and it immediately conjures up images of the Matrix, hackers, black hat tactics, and so on. Yet despite its...
Oct 16, 20194 minSaaS GrowthWhat to Do If Your SaaS Business Has Long Sales CyclesA long sales cycle can feel like agony for your SaaS business. If it takes you six months, nine months, or a year to bring in each new...
Feb 27, 20195 minCustomersEmail Marketing: Onboarding, Retention and Reactivation of ‘Zombie’ CustomersLifecycle emails are one of the most powerful items in your SaaS marketing toolbox. They are one of the best methods for engaging with...
Jan 31, 20198 minCustomersCold Email Marketing: SaaS Strategies for Customer AcquisitionMany SaaS companies have huge success using cold email marketing to grow their business, while others end up frustrated with little to...
Jul 19, 20176 minSaaS GrowthWhen (And How) to Build a Product Marketing TeamAh, the old “what is product marketing” debate. And then there’s the product management versus product marketing dilemma, with the all...