The Startup Finance Blog

Is your SaaS product satisfying your customers? Logo churn looks at how many customers cancel their subscriptions during a set period. We explain how to measure this metric and offer some methods to improve it

Increasing the average revenue per user (ARPU) for your SaaS product helps you achieve a desirable growth curve without the expense of acquiring new users.

The EBITDA margin is a simple, useful metric that can give you insights into your company's financial health and profitability. Here's everything you need to know about this metric.

The working capital turnover ratio is an efficiency metric that measures how efficiently a business turns its working capital into increased sales numbers.

To improve scalability in cost structure, we first need to understand what cost structure is and how it might affect the scalability of a business.

Gross profit margin and net profit margin are two of the key metrics that help you calculate the profitability and efficiency of your company operations.

In this article, we take a look at the customer success metrics that SaaS startups should track for a healthy growth rate in their business.

Thinking about launching your SaaS startup? Here's an introduction to the SaaS sales cycles, commission rates, models, and metrics you'll need to know about.