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What is ARR

What is ARR (Annual Recurring Revenue)? Definition, Formula, Examples

ARR is a key growth metric in the SaaS marketplace. We take a look at the definition, together with the formula for calculation, and some relevant examples.

Revenue Churn and Logo Churn

What’s the Relationship Between Revenue Churn and Logo Churn? 

When people talk about “churn,” it's often about logo churn. But you should also look at revenue churn. Here's what to know about these two SaaS metrics.

LTV CAC

What Does Your LTV/CAC Ratio Tell You? 

The LTV/CAC ratio is a metric for analyzing the efficiency of company resources using a cost-benefit analysis of customer acquisition and retention processes.

Revenue Churn

How to Calculate, Track, and Analyze Revenue Churn

Revenue churn is a measure of how much revenue is lost in a set period due to customer churn. We look at how to calculate, track, and analyze revenue churn.

Customer Acquisition Cost CAC

Why a Low Customer Acquisition Cost (CAC) Isn’t Always a Good Benchmark

Reducing CAC is one of the best ways to increase a company’s profitability and likelihood of success, but a lower CAC can also have unforeseen consequences.

Cohort Analysis

What Is Cohort Analysis and Why Is It Useful?

What is a cohort? What is cohort analysis? Why should you care? In this article, we dive into the what, why, and how of cohort analysis with a definition and examples.

Logo Churn

How to Track and Analyze SaaS Logo Churn

Is your SaaS product satisfying your customers? Logo churn looks at how many customers cancel their subscriptions during a set period. We explain how to measure this metric and offer some methods to improve it

Average Revenue Per User ARPU

How to Increase the Average Revenue per User (ARPU) of Your SaaS Product

Increasing the average revenue per user (ARPU) for your SaaS product helps you achieve a desirable growth curve without the expense of acquiring new users.