The Startup Finance Blog

The working capital turnover ratio is an efficiency metric that measures how efficiently a business turns its working capital into increased sales numbers.

To improve scalability in cost structure, we first need to understand what cost structure is and how it might affect the scalability of a business.

Gross profit margin and net profit margin are two of the key metrics that help you calculate the profitability and efficiency of your company operations.

In this article, we take a look at the customer success metrics that SaaS startups should track for a healthy growth rate in their business.

Thinking about launching your SaaS startup? Here's an introduction to the SaaS sales cycles, commission rates, models, and metrics you'll need to know about.

Before entering a new market, startup founders often ask, “What is Total Addressable Market (TAM) and how is it calculated?” Here you'll learn what TAM is and how it’s used.

Churn is a critical metric that will need constant measurement. Moreover, Net Revenue Retention (NRR) and Gross Revenue Retention (GRR) are two of the most important calculations to make when it's time to measure churn in your startup - here's where to start.

DAU (daily active users) and MAU (monthly active users) are some of the key SaaS startup metrics you need to know. We look at what they mean and how to calculate them.