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What’s the Relationship Between Revenue Churn and Logo Churn?
When people talk about “churn,” it's often about logo churn. But you should also look at revenue churn. Here's what to know about these two SaaS metrics.
What Does Your LTV/CAC Ratio Tell You?
The LTV/CAC ratio is a metric for analyzing the efficiency of company resources using a cost-benefit analysis of customer acquisition and retention processes.
How to Calculate, Track, and Analyze Revenue Churn
Revenue churn is a measure of how much revenue is lost in a set period due to customer churn. We look at how to calculate, track, and analyze revenue churn.
Why a Low Customer Acquisition Cost (CAC) Isn’t Always a Good Benchmark
Reducing CAC is one of the best ways to increase a company’s profitability and likelihood of success, but a lower CAC can also have unforeseen consequences.
What Is Cohort Analysis and Why Is It Useful?
What is a cohort? What is cohort analysis? Why should you care? In this article, we dive into the what, why, and how of cohort analysis with a definition and examples.
How to Track and Analyze SaaS Logo Churn
Is your SaaS product satisfying your customers? Logo churn looks at how many customers cancel their subscriptions during a set period. We explain how to measure this metric and offer some methods to improve it
How to Increase the Average Revenue per User (ARPU) of Your SaaS Product
Increasing the average revenue per user (ARPU) for your SaaS product helps you achieve a desirable growth curve without the expense of acquiring new users.
How to Calculate EBITDA Margin and What It Says About Your Company’s Financial Health
The EBITDA margin is a simple, useful metric that can give you insights into your company's financial health and profitability. Here's everything you need to know about this metric.