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Gross Margin vs Net Margin

Gross Margin vs. Net Margin – What’s the Difference?

Gross profit margin and net profit margin are two of the key metrics that help you calculate the profitability and efficiency of your company operations.

Customer Success Metrics

Customer Success Metrics for Healthy SaaS Startups

In this article, we take a look at the customer success metrics that SaaS startups should track for a healthy growth rate in their business.

SaaS sales

An Intro to SaaS Sales: Sales Cycles, Commission Rates, Models, and Metrics

Thinking about launching your SaaS startup? Here's an introduction to the SaaS sales cycles, commission rates, models, and metrics you'll need to know about.

total addressable market tam

What is Total Addressable Market (TAM) and How to Calculate It

Before entering a new market, startup founders often ask, “What is Total Addressable Market (TAM) and how is it calculated?” Here you'll learn what TAM is and how it’s used.

how to measure churn

How to Measure Churn: Net Revenue Retention vs. Gross Revenue Retention

Churn is a critical metric that will need constant measurement. Moreover, Net Revenue Retention (NRR) and Gross Revenue Retention (GRR) are two of the most important calculations to make when it's time to measure churn in your startup - here's where to start.

daily active users

Daily Active Users (DAU) vs. Monthly Active Users (MAU): How to Calculate Active Users for Your SaaS Startup

DAU (daily active users) and MAU (monthly active users) are some of the key SaaS startup metrics you need to know. We look at what they mean and how to calculate them.

How to improve SaaS CAC

How to Increase the Efficiency of SaaS Customer Acquisition Cost (CAC)

Increasing the efficiency of your customer acquisition cost (CAC) is one of the best ways to increase the profitability of your SaaS company.

Delinquent Churn

What Is Delinquent Churn and How to Reduce It

Delinquent churn is the loss of customers due to payment problems, usually delinquent credit cards on file. Here we discuss the various tactics SaaS companies can take to reduce delinquent churn.