The Startup Finance Blog

Churn is a critical metric that will need constant measurement. Moreover, Net Revenue Retention (NRR) and Gross Revenue Retention (GRR) are two of the most important calculations to make when it's time to measure churn in your startup - here's where to start.

DAU (daily active users) and MAU (monthly active users) are some of the key SaaS startup metrics you need to know. We look at what they mean and how to calculate them.

Increasing the efficiency of your customer acquisition cost (CAC) is one of the best ways to increase the profitability of your SaaS company.

Delinquent churn is the loss of customers due to payment problems, usually delinquent credit cards on file. Here we discuss the various tactics SaaS companies can take to reduce delinquent churn.

We take a look at Net Promoter Score (NPS) - a key metric for SaaS companies to measure customer satisfaction and gauge business growth - explaining what a good NPS score looks like, and how to calculate it.

If your business model has an annual subscription base, ACV will be a term that’s constantly on your mind as your company grows. So, what is ACV in sales and what is a typical SaaS ACV?

Profitability is not the be-all and end-all for SaaS startups. Still, investors will want to see a path to profitability and there are two growth metrics you should focus on. Here's how you chart that path.

In this article, you’ll learn how to establish product-market fit and why it matters. We’ll show you how to calculate and track two key SaaS growth metrics that validate product-market fit, which investors use to determine whether your business is a good investment.