The Startup Finance Blog

If your business model has an annual subscription base, ACV will be a term that’s constantly on your mind as your company grows. So, what is ACV in sales and what is a typical SaaS ACV?

Profitability is not the be-all and end-all for SaaS startups. Still, investors will want to see a path to profitability and there are two growth metrics you should focus on. Here's how you chart that path.

In this article, you’ll learn how to establish product-market fit and why it matters. We’ll show you how to calculate and track two key SaaS growth metrics that validate product-market fit, which investors use to determine whether your business is a good investment.

MRR? CMRR? ARPC? So many acronyms, so little time. We ditch the jargon and explain three common SaaS metrics used to calculate revenue potential of a new startup.

Customer acquisition cost, or CAC, is one of the most important metrics that online companies should look at in determining the health of the business and the possibility of attracting investment. Here we cover the ins and outs of customer acquisition cost for startups.

Knowing how to calculate your burn rate, and keep it low, are fundamental to startup success. Read on to see how it’s done.

Lighter Capital hosted a webinar about important metrics to track when fundraising. Here are five interesting takeaways from the webinar.

Customer success metrics for SaaS startups. Plotting NPS and CSAT scores by cohort will begin to show you the driving forces behind customer churn.