Taking a unit economics approach helps you steer your SaaS company in the right direction, with a focus on driving profit and growth.

The world of SaaS metrics is complex — you could spend every day measuring a different metric and quickly become overwhelmed with data...

The LTV to CAC Ratio shows how efficiently you're spending money to acquire and retain customers. Learn to calculate this key SaaS metric.

If your business has a SaaS model, you’ll know all too well that the customer journey between the initial point of subscription to...

Is reducing your CAC the best way to increase your startup's profitability and likelihood of success? Not necessarily.

Data matters to startup investors. It helps evaluate investments and make important funding decisions, but data can be used differently.

As the SaaS market becomes more crowded and the cost of paid advertising increases, startups are beginning to think about the different...

The most important thing you can do for your SaaS company when you’re starting out is to lay down solid foundations for success. This...

Amongst the many SaaS metrics and acronyms floating around in the startup world, you’ll eventually come across DAU and MAU. Daily Active...

What to impact your SaaS startup's profitability? Increase customer acquisition cost (CAC) efficiency. Here's how to do it.

Credit cards are convenient for buying things online, yet there are a surprising number of ways they can fail. A card can reach its...

What is ACV and what's a typical ACV for a SaaS business? We explain average contract value, how to calculate it, and more.

So, you’ve made it through minimum viable product (MVP) stage and managed to convince a few clients to pay you for your product. Hooray!...

Some entrepreneurs think that what matters most is a disruptive product with a big potential market and that investors don’t care much...

If there is a single, essential factor for predicting the long-term survival rate of a SaaS company, it’s the churn rate. Even companies...

Creating your first financial model and defining the right set of SaaS metrics can be daunting, especially for early stage SaaS companies...

Fundraising is tough. Make it easier by telling a good story about your startup's potential growth with your business metrics.

MRR. CAC. CLTV. There are a lot of acronyms and buzzwords about how to measure startup success these days, especially for SaaS companies....

Average Revenue per Customer (ARPC), or per account (ARPA), reveals your most valuable products and services. Here's how to calculate it.

Learn how to calculate Committed MRR (CMRR), an important forward-looking SaaS business metric.