As innovators, the teams at SaaS startups are constantly learning. There are few established and “correct” ways of doing things in this business, but plenty of brilliant minds to share their perspectives on how things could — and perhaps should — be done by way of podcasting.
Podcasts provide insight, advice, and inspiration to today’s startup community. Here are the 5 best podcasts for SaaS startup founders — and anyone else interested in SaaS — that we recommend you tune into for stellar insights.
SaaStock, the global SaaS conference in Dublin, Ireland, hosts a smart podcast on its blog. The SaaS Revolution Show covers all elements of founding and running a SaaS business, from marketing to growth to diversity and inclusion. In one particularly noteworthy episode on hypergrowth, Drift CEO David Cancel discusses how his company went from zero to 70,000 customers in three years. A new series on the show, The Struggle, feature those who had a particularly difficult time in the startup phase. For example, the series’ first episode tells how CEO Clay Smith grew Akita from $0 to $50 MMR in four years.
Inside Intercom Podcast is a wide-ranging show hosted by Intercom, a company that makes customer-messaging tools to accelerate growth. True to the company’s mission, much on the show focuses on growing startups, but it also covers many lesser-acknowledged topics like selling to educated customers, turning companies into communities, and making bots more human. The show includes interviews with a leading lights in software and SaaS, such as Managing Director of Salesforce Incubator Mike Kreaden, HubSpot’s VP of Marketing and Growth Kieran Flanagan, and well-known growth expert and Right Inbox co-founder Sujan Patel.
This robust podcast is run by SaaStr, a company that nurtures a global community of SaaS businesses and hosts one of the industry’s premier conferences, SaaStr Annual. The SaaStr Podcast covers a Who’s Who of SaaS pros, such as SalesCollider Founder Ryan Williams, Freshbooks Founder and CEO Mike McDerment, and Zapier Founder and CEO Wade Foster. Curious about venture capital? Try the episode in which Jason Lemkin, founder and VC at SaaStr, talks about the traits he looks for in SaaS founders.
Data-curation company ChartMogul presents this intriguing podcast that features SaaS founders and leaders discussing topics like scaling customer feedback, going global, and the problem with SaaS marketing. The ChartMogul SaaS Open Mic podcast is full of insightful commentary and actionable advice, such as about how to price your SaaS product and how to choose the right metrics. Looking for inspiration? Listen to the one about how Maxime Berthelot grew PixelMe to $5,000 MRR while working a day job at Buffer.
This podcast from Advance B2B, a sales and marketing company for SaaS, focuses on marketing, growth and sales in the sector. Topics on The Growth Hub Podcast run the gamut in unpacking actionable insights for SaaS startup founders, focusing on specifics such as brand strategy, content marketing, sales enablement, product-led growth, and customer acquisition. Hear Claire Suellentrop, head of marketing at userlist.io, talk about how to understand your customers, or Chargebee CEO and Cofounder Krish Subramanian describe the three growth pillars on his company’s path to 5K customers.
Subscribe to These Podcasts and Learn from the Best
These 5 podcasts for SaaS startup founders offer a phenomenal wealth of information and wisdom from some of the best thinkers and leaders in the industry. Along with the many other great SaaS-oriented podcasts not listed here, these resources offer valuable knowledge and perspective to help you navigate your own SaaS startup journey.