While B2B SaaS companies know the value of data better than most, they haven’t always implemented effective ways to capture the data that can help them grow.
Many companies only collect a small amount of the data that they could capture if using the best Business Intelligence software, according to the McKinsey Global Institute. BI software is increasingly powerful, easy to use, and affordable — rapidly earning wouldn’t-live-without-it status among startups of all sizes.
With a market bursting with choices, how can startups choose the right BI software solution? First think about how Business Intelligence software will help your small business, and then identify the criteria you’ll use to judge the various options.
Best Business Intelligence Software
All Business Intelligence software solutions are not created equal, and each business needs to find the tool that works best for its unique needs.
What BI software features are most important to you? Common things to consider include usability, cost, integrations, data delivery and display, notifications, mobile capabilities, AI-powered prediction, dashboard options, and visualization tools.
The following 5 BI software options have got the goods:
Microsoft Power BI
Price: $0-$9.99+ per user per month
Salesforce Einstein Analytics
Einstein Analytics is an easy go-to for Salesforce users. It’s built right into the Salesforce platform and connects effortlessly to Sales Cloud and Service Cloud data. The app also hooks into the rest of your CRM, so you can do everything you need to from a single dashboard. Its focus on AI-powered analytics emphasizes the system’s ability to spot patterns and predict future trends.
Price: $75+ per user per month
Tableau is known for its data-visualization tools. Graphs, charts, maps and other visual tools help users quickly identify trends and collect actionable insights. The software is available on-premise and in the cloud. With the latter option, Tableau can work with providers like AWS, Azure, or GCP to integrate the software with your digital infrastructure.
Price: $70 per user per month