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See you at Dreamforce 2015!

Updated: Jun 1, 2022

Are you heading to’s annual Dreamforce extravaganza in San Francisco this year? If so, the Lighter Capital Team would love to see you there! Once again you will be able to find us in the Partner Zone at the Park Central Hotel on 3rd St and we are co-hosting a couple of great sessions for entrepreneurs. This year, we’re excited to be a sponsor of the inaugural Salesforce Startup Summit. We’re also co-sponsoring the CodeScience Genius Bash @ B Bar. Read on for more details!

Thinking about funding?

Start the conversation with our investment team at Dreamforce. Whether you are ready to get your capital raising underway or just have some questions about the process or the different options that might be available to you, we will be there to talk it through with you. Dreamforce is chaotic and everybody’s schedules are full, so book a time to meet with our investment team now. Schedule a time to meet us in the Partner Zone at the Park Central Hotel!

Thinking about raising capital is one thing, but doing it is something totally different. Hearing the war stories of those that have actually had to go through it can give you some valuable insights into how it really works. That’s why are so pleased to be able to present this session: Beyond VC: Capital Raising for ISVs Without Giving Up Equity. Drop by this session to hear from Lighter Capital CEO BJ Lackland and John Stewart, CEO of one of the most successful Salesforce Partners, Cloudbilt. BJ and John will discuss how Cloudbilt raised $1m in growth capital—without having to sacrifice control or equity to outside investors. This is a great story of how an ISV Partner went from being small and undercapitalized to Inc. Magazine’s 15th fastest growing software company in the U.S in 4 years. The session is on Wednesday, Sept 16, 11 – 11:20am in the Olympic Room at the Park Central Hotel.

We are also very excited to be a part of a “super-panel,” The Intersection of Funding, Sales, and Business Growth for ISVs. This panel brings together some of the most respected and successful names in sales, funding, and SaaS. This is a rare opportunity for entrepreneurs, ISVs, and C-level executives to learn where successful sales strategies, funding options, and growth concepts for SaaS/ISV business intersect. Hear from Lighter Capital CEO BJ Lackland; Aaron Ross, Salesforce alumnus and author of Predictable Revenue, the sales framework that drives Salesforce’s success; and Jason Lemkin, founder of the leading SaaS blog SaaStr, a Partner at Storm Ventures and Founder of EchoSign. The session is on Tuesday, September 15, 4 – 4:40pm in the Partner Zone at the Park Central Hotel.

This happens to coincide with Partners Welcome Reception in the Partner Zone. You’ll be able to enjoy the drinks and learn something. Make sure your badge is scanned by Lighter Capital, as we’ll be giving away a special prize once the session concludes.

Something New

This year we are excited to sponsor the inaugural Salesforce Start Up Summit, running concurrently with Dreamforce, September 15th and 16th. With sessions focused on both practical knowledge and thought leadership, the Startup Summit will help you become a customer- and community-focused company from the very beginning.

As sponsor, Lighter Capital is pleased to be able to offer discounted registration for the event. If you are interested in saving up to $200 off the cost of attending, email us and we will send you the promo code. Make sure to let us know whether you have already purchased a full Dreamforce Conference Pass.

We are very excited for this year’s Dreamforce and are looking forward to meeting and chatting with as many founders and CEOs as we can. We will be there all the way through the 4 days.

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