A freemium model for attracting new customers can be a good match for SaaS businesses. Freemium works by enticing a large volume of users with a free offering, some percentage of which then pays to access enhanced or premium services or features. SaaS and freemium often play well together because it costs virtually nothing to offer each new client free access to an existing core software offering. There is one big caveat, however: You must have the infrastructure in place to

A unique feature of SaaS solutions is their tendency toward very specific functionality — trucking dispatch management, for example, or leveraging video messages. It’s common for SaaS solutions to be narrowly targeted, embracing limitations that can create a challenge for customer satisfaction and company growth. Yet these limitations also present an exciting opportunity for creative partnerships. Joining forces with partner SaaS companies to offer software integrations with

How can you attract new customers? It’s the $84 million question. And there’s no single answer. There are a variety of approaches, and each one won’t be the best match for every business. That may sound daunting, but it’s actually liberating: You’re free to design the strategy that works best to attract the types of customers you are targeting. And the key to designing the best strategy is to know your customer well. Attract new customers by asking the right questions Where d

Whether or not someone clicks “buy” on your product may seem frustratingly mysterious. But there is an identifiable and predictable process that potential customers go through in transitioning from passive observer to active purchaser. The gist of it goes like this: awareness, then consideration, and finally purchase. The awareness stage is when someone becomes aware either of your product or the fact that they have a need your product will fill. The consideration phase invol

It’s tempting to think that our customers are rational – that they make logical decisions about what to buy and why. But since when have humans made decisions solely with their heads? Researchers have found that people’s emotional states profoundly impact the decisions they make. Even sunshine can affect the stock market. There are many different psychological triggers that can make a potential customer more likely to become an actual customer. Here are a few on which you can

I came across a great article on Tuesday from Jamillah Warner. She addresses five key ways to make sure you are mixing up your makering to be successful. To be success in marketing you have to make sure you are using a variety of marketing outlets. You have to use the whole world of marketing, not just a piece of it. You need to make sure you are using the different areas that marketing consists of. As a small business you have to be engaged in the online and offline environm