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Why Audience Testing is an Important Step in the Tech Startup Naming Process
After you have dedicated hours or even days of your time brainstorming names and crossing off every possibility, you have at last found...
3 min read


Book Review – Lab Rats: How Silicon Valley Made Work Miserable for the Rest of Us
It started with six pieces of Lego. Dan Lyons, former Newsweek technology editor, as well as writer on the HBO series Silicon Valley (and...
5 min read


Startup Funding: When to Bootstrap vs. Raise Equity
When is bootstrapping best, and when is it best to raise equity? Here's a guide for making this critical startup funding decision.
4 min read


When to Hire a Content Marketing Manager for Your Startup
Every business lives or dies by the way it communicates. Whether it’s advertising, press releases, social media, email marketing, or blog...
3 min read


SaaS Entrepreneurs: Thank You for Joining Us at SaaStr Annual!
SaaStr Annual 2019 has come and gone, but the long-lasting energy it created is proof it's still a valuable event for tech entrepreneurs.
2 min read


Equity Compensation for Startup Employees: Top Mistakes to Avoid
Equity compensation is a great recruiting tool and an effective employee retention strategy for startups and early-stage companies. You...
6 min read


Going Global: Localization and Translation for Startups
Early-stage startups are most likely to targeting customers in their own country or region. As they grow, however, most startups start...
4 min read


Cold Email Marketing: SaaS Strategies for Customer Acquisition
Many SaaS companies have huge success using cold email marketing to grow their business, while others end up frustrated with little to...
8 min read


Strategies for Raising Capital to Build a Startup Team
Start planning to build your early startup team, how you'll compensate them, and your strategy for raising the capital you need.
10 min read


Capital-as-a-Service: A Funding Model to Help Startups Grow
What is Capital-as-a-Service and how does it work? We explain this beneficial funding solution for growing Saas startups.
3 min read


Attending SaaStr Annual 2019? Meet Up with Lighter Capital
Be sure to stop by our booth to learn how we can enable your innovation. We also have planned extra excitement and fun! Learn more.
2 min read


Book Review – The Four: The Hidden DNA of Amazon, Apple, Facebook and Google
Four companies are at the top of the pyramid for technology and digital media: Amazon, Apple, Facebook, and Google. Each one is very...
5 min read


How BombBomb Successfully Markets to Both Niche and General Audiences
SaaS startups can find new customers, enhance their marketing, and grow their business by focusing on a specific industry niche. Doing so...
4 min read


When to Hire Your First Employee (And Who to Hire First)
There are several sets of questions that face every startup entrepreneur in the early days of their business adventure. These include:...
5 min read


What Should a Business Plan Include?
When you’re setting up a new business, it’s one thing to have a good elevator pitch or a convincing story to tell at a “speed-dating for...
4 min read


SaaS Annual Contract Value (ACV) Explained
What is ACV and what's a typical ACV for a SaaS business? We explain average contract value, how to calculate it, and more.
6 min read


How to Attract Investors with an Irresistible Story that Makes Your Company Shine
If you’re an avid reader of our blog, you should know by now what financial metrics and growth metrics to focus on in your startup, and...
4 min read


Starting a SaaS Company? Here’s What to Do First
There are questions that every SaaS entrepreneur will have in the early days of starting their company. Unsurprisingly, the one question...
5 min read


How to Hire Sales Reps for Your SaaS Startup
Sustainable growth is essential for today's SaaS startups. Whether you’ve signed up your first three customers or your first three hundred, you’ll eventually get to a point where you feel it’s time to hire your first sales reps to keep the momentum going. It’s a daunting thought for many founders. If you are doing research on how to hire sales reps for your business you probably have questions keeping you up at night like: What qualifications should you look for? How many sal
6 min read


Why SaaS Startups Should Build Software Integrations with Partner Companies
A unique feature of SaaS solutions is their tendency toward very specific functionality — trucking dispatch management, for example, or...
3 min read


Silicon Valley Likes Section 1045 Exchanges: Rollovers of Gain from QSBS
You might have heard of tax free rollovers. And you might be familiar with Section 1031 of the Internal Revenue Code, which allows you to...
3 min read


How to Email the Press and Get Your Startup's Story in the News
Part of being an entrepreneur is getting your company's story and brand message out there. Your startup is doing something great, but how...
3 min read


Why Teams Fail, Part 5: Personal Status Kills a Results-Focused Culture
Sometimes people are happy just being part of the team and the status that brings to them personally. Ensure they're invested in results.
5 min read


SaaS Entrepreneurs Think Twice About VC Rounds
Raising venture capital (VC) has drawbacks. Here are 5 reasons SaaS founders pursue other funding options to reach their growth targets.
4 min read
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