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Equity Compensation for Startup Employees: Top Mistakes to Avoid
Equity compensation is a great recruiting tool and an effective employee retention strategy for startups and early-stage companies. You...
6 min read


Going Global: Localization and Translation for Startups
Early-stage startups are most likely to targeting customers in their own country or region. As they grow, however, most startups start...
4 min read


Cold Email Marketing: SaaS Strategies for Customer Acquisition
Many SaaS companies have huge success using cold email marketing to grow their business, while others end up frustrated with little to...
8 min read


Strategies for Raising Capital to Build a Startup Team
Start planning to build your early startup team, how you'll compensate them, and your strategy for raising the capital you need.
10 min read


Capital-as-a-Service: A Funding Model to Help Startups Grow
What is Capital-as-a-Service and how does it work? We explain this beneficial funding solution for growing Saas startups.
3 min read


SaaS Pricing Strategies for Fast-Growing Startups
Your initial SaaS pricing strategy can lead to a bright future or a failed startup. But like a product, pricing should get better with time.
6 min read


Attending SaaStr Annual 2019? Meet Up with Lighter Capital
Be sure to stop by our booth to learn how we can enable your innovation. We also have planned extra excitement and fun! Learn more.
2 min read


Book Review – The Four: The Hidden DNA of Amazon, Apple, Facebook and Google
Four companies are at the top of the pyramid for technology and digital media: Amazon, Apple, Facebook, and Google. Each one is very...
5 min read


How BombBomb Successfully Markets to Both Niche and General Audiences
SaaS startups can find new customers, enhance their marketing, and grow their business by focusing on a specific industry niche. Doing so...
4 min read


When to Hire Your First Employee (And Who to Hire First)
There are several sets of questions that face every startup entrepreneur in the early days of their business adventure. These include:...
5 min read


What Should a Business Plan Include?
When you’re setting up a new business, it’s one thing to have a good elevator pitch or a convincing story to tell at a “speed-dating for...
4 min read


SaaS Annual Contract Value (ACV) Explained
What is ACV and what's a typical ACV for a SaaS business? We explain average contract value, how to calculate it, and more.
6 min read


How to Attract Investors with an Irresistible Story that Makes Your Company Shine
If you’re an avid reader of our blog, you should know by now what financial metrics and growth metrics to focus on in your startup, and...
4 min read


Starting a SaaS Company? Here’s What to Do First
There are questions that every SaaS entrepreneur will have in the early days of starting their company. Unsurprisingly, the one question...
5 min read


How to Hire Sales Reps for Your SaaS Startup
Sustainable growth is essential for today's SaaS startups. Whether you’ve signed up your first three customers or your first three...
6 min read


Why SaaS Startups Should Build Software Integrations with Partner Companies
A unique feature of SaaS solutions is their tendency toward very specific functionality — trucking dispatch management, for example, or...
3 min read


Silicon Valley Likes Section 1045 Exchanges: Rollovers of Gain from QSBS
You might have heard of tax free rollovers. And you might be familiar with Section 1031 of the Internal Revenue Code, which allows you to...
3 min read


How to Email the Press and Get Your Startup's Story in the News
Part of being an entrepreneur is getting your company's story and brand message out there. Your startup is doing something great, but how...
3 min read


Why Teams Fail, Part 5: Personal Status Kills a Results-Focused Culture
Sometimes people are happy just being part of the team and the status that brings to them personally. Ensure they're invested in results.
5 min read


SaaS Entrepreneurs Think Twice About VC Rounds
Raising venture capital (VC) has drawbacks. Here are 5 reasons SaaS founders pursue other funding options to reach their growth targets.
4 min read


Why Teams Fail, Part 4: Avoidance of Accountability in the Workplace
This may be the hardest dysfunction to overcome, because it requires a high level of discomfort to accomplish. Read pt. 4 of Why Teams Fail.
4 min read


Book Review – Venture Deals, by Brad Feld and Jason Mendelson
You need a wide range of skills to found and develop a company. Regardless of what type of product or service you are planning to sell,...
4 min read


Why Teams Fail, Part 3: Lack of Team Commitment and Buy-In to Decisions
Functional teams break down when there is a lack of commitment to decisions made as a team. Ensure you have both commitment and buy-in.
7 min read


Why Niching Down Can Elevate Tech Startups to New Revenue Heights
Founders of fast-growing tech startups sometimes struggle with where to focus their offering. Is it better to cast a wide net to a large...
4 min read
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