This week Lighter Capital closed our 39th financing with Influence Technologies. We are really excited to have Influence join the Lighter Capital family of growing tech and tech services companies. Jeff Swaim, Founder and Tribe Leader of Influence, says, “Lighter Capital was a breath of fresh air. Early on we explored various types of capital sources from banks to VCs. We discovered banks don’t lend money (LOL) and VC’s were pretty interested in running the show. Lighter Capital was exactly what they represented: a lighter process. We closed our deal in less than 6 weeks and it was over the busy holiday season.”
Influence has created the next generation of online video and, with $250,000 in financing from Lighter Capital, they are looking to further build out their product line. Influence Technologies creates powerful interactive video experiences (iVX) that deliver next-generation solutions in the areas of lead generation, lead conversion, CRM and training. Based on a proprietary interactive video platform that allows for on-the-fly personalization, interactive decision trees, transaction within a video environment, and capture of detailed micro-analytics—iVX solutions have consistently delivered significantly higher click-through rates, conversion rates and engagement across business applications.
Jeff Swaim says, “Lighter Capital’s creative revenue-based repayment model was ideal for a fast-growth company like ourselves and most importantly—the people were cool. Cool and capital rarely mix. We are excited for a long and fruitful relationship with Lighter Capital.”
Lighter Capital CEO, BJ Lackland, added, “Influence is exactly the type of young company we are looking to finance—entrepreneurial, with a strong team, a solid revenue history and a great future growth story. With the dominant role video is now playing in mobile and on the internet, we think Influence has a great opportunity and we wish them every success.”
If you are looking to use the power of video to better engage with your prospects and customers take a look at Influence’s next-generation iVX solutions in lead generation, lead conversion, CRM, and training. You can find them online at influence.tv and follow them on twitter at wedeliverwow.