2 Key Strategies to Attract New Customers
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How can you attract new customers? It’s the $84 million question. And there’s no single answer. There are a variety of approaches, and...
- Nov 9, 2018
- 3 min
Understanding and Leveraging the Customer Buying Cycle
Whether or not someone clicks “buy” on your product may seem frustratingly mysterious. But there is an identifiable and predictable...
- Aug 23, 2018
- 2 min
The Art of Growing a Sustainable Tech Business
Knowify had what many SaaS startups dream about: an offer of VC funding. But the project-management software company’s response was less...
- Aug 1, 2018
- 4 min
6 Steps to Creating Effective Content for Your SaaS Startup
Do more with less. Follow these simple steps to create great content that actually helps grow your SaaS startup and achieve your goals.
- Mar 22, 2018
- 3 min
How to Market Like a Human
It’s tempting to think that our customers are rational – that they make logical decisions about what to buy and why. But since when have...
- Jul 19, 2017
- 6 min
When (And How) to Build a Product Marketing Team
Ah, the old “what is product marketing” debate. And then there’s the product management versus product marketing dilemma, with the all...
- Jun 21, 2017
- 3 min
Using Cohort Analysis to Make Your SaaS Metrics Actionable
As a SaaS entrepreneur, you have a lot of data coming at you. The volume and complexity of the metrics you collect can make your head...
- Jan 12, 2016
- 2 min
How to Calculate Average Revenue per Customer (ARPC) for Your SaaS Business
Average Revenue per Customer (ARPC), or per account (ARPA), reveals your most valuable products and services. Here's how to calculate it.
- Jan 5, 2016
- 2 min
How to Calculate Committed MRR (CMRR)
Learn how to calculate Committed MRR (CMRR), an important forward-looking SaaS business metric.
- Oct 9, 2015
- 1 min
How to Calculate Monthly Recurring Revenue (MRR)
One of the most important SaaS metrics to track is monthly recurring revenue (MRR). Here's how to calculate it.
- Jul 1, 2015
- 7 min
How to Build a World-Class SaaS Sales Team
On Thursday, June 25, Jason Lemkin, Managing Director at Storm Ventures, and Aaron Ross, author of Predictable Revenue, joined our CEO BJ...
- Mar 19, 2015
- 3 min
5 Key Areas to Address in Your SaaS Customer Agreements
As a transactional lawyer working with startups, a large part of my practice is helping software-as-a-service (SaaS) companies draft and...
- Feb 6, 2015
- 3 min
The SaaS Revenue Model: 7 Factors That Drive Startup Success
Developing a revenue model for your business is perhaps the best way to get and keep your startup financially healthy. A well thought out...
- Sep 4, 2014
- 2 min
Salesforce: 8 Principles Behind a Successful Enterprise App Company
We wanted to share with you some great insights from the folks at Salesforce on what it takes to build a successful enterprise app...
- Sep 23, 2011
- 2 min
Top 5 Ways to Improve Your Small Business Marketing
I came across a great article on Tuesday from Jamillah Warner. She addresses five key ways to make sure you are mixing up your marketing...
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