Now Offering Canadian Tech Startups Access to Entrepreneur-Friendly Financing
I am thrilled to announce that Lighter Capital is making its growth capital offerings – term loans with approval for a forward commitment...
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- 3 min
What’s the Relationship Between Revenue Churn and Logo Churn?
Revenue churn, logo churn… Even if you don’t know exactly what these are, you can probably make the safe assumption that churn isn’t a...
- 5 min
What is Market Development Strategy? (Definition and Examples)
As the founder of a startup, you will undoubtably find yourself forced to make countless important decisions that, collectively, will...
- 3 min
What Does Your CLV/CAC Ratio Tell You?
Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC) are common SaaS metrics that tell you how much it costs to gain a...
- 5 min
How Lighter Capital Streamlines Startup Financing Applications
Revenue-based financing is an excellent option for startups that need money to grow, but that don’t want to trade their valuable equity...
- 4 min
How to Calculate, Track, and Analyze Revenue Churn
SaaS companies need to know how much revenue their customers are bringing in, and — even more important for strategic decision-making —...
- 6 min
How to Build a Marketing Technology Stack (MarTech Stack) for Your Startup
Creating a robust marketing technology stack helps to increase your teams’ efficiency and improve all corners of your marketing...
- 4 min
What Are Unit Economics and Why Are They Important in Early Stage Startups?
As an early stage startup, data-driven decision making is the key to ensuring you have the necessary information you need to understand...
- 3 min
Why a Low Customer Acquisition Cost (CAC) Isn’t Always a Good Benchmark
Customer Acquisition Cost (CAC) is a key SaaS metric that accounts for how much it costs your company to procure each new customer. The...
- 7 min
How to Grow a SaaS Startup From $0 to $50 million ARR
Learn best practices for growing a SaaS startup from $0 to $50M in ARR, so you can build a winning business roadmap.
- 5 min
6 Effective ‘Authority Marketing’ Tactics to Promote Your Brand’s Expertise
The quest to achieve authority marketing – making your digital brand a known entity in the market – can feel like waving your arms to get...
- 5 min
What Is Cohort Analysis and Why Is It Useful?
It can be very useful to compare groups of customers in assessing your company’s progress. As you analyze how various groups behave...
- 4 min
The Role of Data in Venture Capital and Revenue-Based Financing
Data matters at Lighter Capital. It’s the primary tool we use to make financing decisions. Data matters to venture capitalists (VCs) as...
- 7 min
What is Diversification Strategy? (Definition and Examples)
When a company reaches a certain point in its evolution, founders, investors, and executives often think about planning and implementing...
- 3 min
How to Track and Analyze SaaS Logo Churn
Bringing new customers in the door is important for any business. But holding on to customers you already have is arguably even more...
- 4 min
What Is A Personal Guarantee On A Startup Business Loan?
Don't risk your life's savings for a startup business loan! Learn about personal guarantees, and whether or not you have to agree to them.
- 5 min
How to Write an Elevator Pitch That Will Open the Door to New Opportunities
An elevator pitch is essentially a short speech intended to generate interest in an idea or proposition within a very limited timeframe....
- 7 min
Why Disqualifying Potential Customers is an Effective Business Growth Strategy
You probably pulled a face when you read the headline for this article. We all know it’s counterintuitive to be disqualifying potential...
- 6 min
How to Increase the Average Revenue per User (ARPU) of Your SaaS Product
As the SaaS market becomes more crowded and the cost of paid advertising increases, startups are beginning to think about the different...
- 4 min
Considering a Business Loan? Don’t Ignore the True Cost of Capital
When considering a business loan to finance your capital needs, you’ll no doubt encounter a number of funding options. There are several...