Now Offering Canadian Tech Startups Access to Entrepreneur-Friendly Financing




- 3 min
What’s the Relationship Between Revenue Churn and Logo Churn?


- 5 min
What is Market Development Strategy? (Definition and Examples)


- 3 min
What Does Your CLV/CAC Ratio Tell You?


- 5 min
How Lighter Capital Streamlines Startup Financing Applications


- 4 min
How to Calculate, Track, and Analyze Revenue Churn


- 6 min
How to Build a Marketing Technology Stack (MarTech Stack) for Your Startup


- 4 min
What Are Unit Economics and Why Are They Important in Early Stage Startups?


- 3 min
Why a Low Customer Acquisition Cost (CAC) Isn’t Always a Good Benchmark


- 7 min
How to Grow a SaaS Startup From $0 to $50 million ARR


- 5 min
6 Effective ‘Authority Marketing’ Tactics to Promote Your Brand’s Expertise


- 5 min
What Is Cohort Analysis and Why Is It Useful?


- 4 min
The Role of Data in Venture Capital and Revenue-Based Financing


- 7 min
What is Diversification Strategy? (Definition and Examples)


- 3 min
How to Track and Analyze SaaS Logo Churn


- 4 min
What Is A Personal Guarantee On A Startup Business Loan?


- 5 min
How to Write an Elevator Pitch That Will Open the Door to New Opportunities


- 7 min
Why Disqualifying Potential Customers is an Effective Business Growth Strategy


- 6 min
How to Increase the Average Revenue per User (ARPU) of Your SaaS Product


- 4 min
Considering a Business Loan? Don’t Ignore the True Cost of Capital