Over the years, I have mentored a number of startup CEOs, and I’ve been one myself for over 30 years. I’ve made numerous mistakes over...

Why exactly do people want to become CEOs? It’s not like the childhood desire to be an astronaut or firefighter, but more a longing to be...

Humans love stories. They’re how we make sense of the world. Stories present events and actions in a timeline, allowing us to follow...

Is your SaaS startup 'non-VC-compatible?' We explain what that means and discuss friendlier funding options to help you scale.

We’re all special. Or at least, we really want to be. How many of us stop short of buying something because it’s not quite right for us?...

Convertible notes and convertible equity instruments, like Simple Agreement for Future Equity (SAFE), are supposed to be simple, straightforward and not complex. After all, they are only a handful of pages in length, right? Well, watch out.

User onboarding is one of the most crucial moments for your SaaS product. Done well and it will go a long way toward determining whether...

Brent Gleeson studied finance and economics before enlisting in the Navy in 2000, then going through Basic Underwater Demolition/SEAL...

As innovators, the teams at SaaS startups are constantly learning. There are few established and “correct” ways of doing things in this...

Robust cash flow is a big deal for growing SaaS companies, as are ongoing client relationships. It’s savvy to get a hold of more of your...

Business is an increasingly global game — as consumers, we know we can purchase products from anywhere in the world, and as business...

Bellwethr Founder & President, Matt Moody, chats about how his startup helps tech companies grow and track customer satisfaction, and more.

What to impact your SaaS startup's profitability? Increase customer acquisition cost (CAC) efficiency. Here's how to do it.

Credit cards are convenient for buying things online, yet there are a surprising number of ways they can fail. A card can reach its...

When your company is poised for exponential growth, you may have a shot at convincing venture capitalists to take a gamble on you, your...

You've built a company and have shipped a product or service. You also have revenue. At this point you might be looking for funding to...

Net Promoter Score (NPS) is a key metric that companies can use to measure a customer’s perception of their brand. It’s often looked at...

Lifecycle emails are one of the most powerful items in your SaaS marketing toolbox. They are one of the best methods for engaging with...

A freemium pricing model can work for some SaaS businesses. Is it right for your startup?

After you have dedicated hours or even days of your time brainstorming names and crossing off every possibility, you have at last found...

It started with six pieces of Lego. Dan Lyons, former Newsweek technology editor, as well as writer on the HBO series Silicon Valley (and...

When is bootstrapping best, and when is it best to raise equity? Here's a guide for making this critical startup funding decision.

Every business lives or dies by the way it communicates. Whether it’s advertising, press releases, social media, email marketing, or blog...

SaaStr Annual 2019 has come and gone, but the long-lasting energy it created is proof it's still a valuable event for tech entrepreneurs.