Explore 2025 SaaS benchmarks and see how they compare to 2024. We analyze private B2B SaaS startup revenue growth rates, salary costs, churn, and more. We also break down the data by ARR and vertical.

The SaaS market in 2025 is a different beast than it was even three years ago, and it’s raised the bar significantly for SaaS entrepreneurs. Capital is more expensive, investors are more selective, fundraising rounds are smaller, AI can’t be an afterthought, and proof of capital efficiency is required.

Startup founders are some of the hardest-working people on the planet. But even hyper-caffeinated bootstrappers trying to eke out every bit of growth from every dollar earned need a break. So why aren't more founders taking much-needed time off?

Two of entrepreneurs’ favorite topics are growing and scaling a business. The words are thrown around a lot, and the enthusiasm with which they’re used often exceeds the accuracy. Many people use the words growth and scaling in business interchangeably, but there's a crucial difference. We explain.

Explore the latest SaaS benchmarking trends. We analyze private B2B SaaS startup revenue growth rates, salary costs, churn, and more.

Learn how to calculate your customer acquisition cost (CAC) ratio so you can measure the effectiveness of your sales and marketing efforts.

What is a good EBITDA margin for a SaaS startup, and what does the Rule of 40 tell you about your business? Get the answers here.

What is EBITDA margin, how is it calculated, and what does it tell you? Learn about this popular, alternative measure of profitability.

How are gross profit margin and net profit margin different? Learn how to calculate each of them and why healthy margins are important.

Taking a unit economics approach helps you steer your SaaS company in the right direction, with a focus on driving profit and growth.

The LTV to CAC Ratio shows how efficiently you're spending money to acquire and retain customers. Learn to calculate this key SaaS metric.

Is reducing your CAC the best way to increase your startup's profitability and likelihood of success? Not necessarily.

You probably pulled a face when you read the headline for this article. We all know it’s counterintuitive to be disqualifying potential...

What to impact your SaaS startup's profitability? Increase customer acquisition cost (CAC) efficiency. Here's how to do it.

Knowify had what many SaaS startups dream about: an offer of VC funding. But the project-management software company’s response was less...

Creating your first financial model and defining the right set of SaaS metrics can be daunting, especially for early stage SaaS companies...