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Long Sales Cycle

What to Do If Your SaaS Business Has Long Sales Cycles

A long sales cycle can feel like agony for your SaaS business, but these long sales cycles are just a part of doing business and and closing bigger deals.

Tech Bank

What Is the Best Tech Bank for Financing Startups?

There are a variety of tech banks out there that are friendly to SaaS companies, but the banking world still feels relatively hostile to SaaS founders. So, what's a SaaS founder to do? We explore your options.

Brand Awareness

Why Is Brand Awareness Important and How Is It Measured?

Brand awareness is a key concept for driving business growth in your startup. We take a look at how to build it - and how to measure it.

Product Positioning Strategy

How to Develop an Effective Product Positioning Strategy

If your business isn't growing, it might be a problem with your positioning. We take a look at how getting your market fit right can benefit your business.

Gross Margin vs Net Margin

Gross Margin vs. Net Margin – What’s the Difference?

Gross profit margin and net profit margin are two of the key metrics that help you calculate the profitability and efficiency of your company operations.

Effective Meeting Strategies

Effective Meeting Strategies: 7 Tips to Conduct More Effective Meetings

In a startup, where staff is limited and time is of the essence, it’s important to make meetings as efficient as possible. Here are 7 tips for ensuring that your meetings are worth their time.

Customer Success Metrics

Customer Success Metrics for Healthy SaaS Startups

In this article, we take a look at the customer success metrics that SaaS startups should track for a healthy growth rate in their business.

Mailchimp drip campaign

How to Create an Effective Mailchimp Drip Campaign with Landing Pages and Templates

Learn best practices for creating an effective Mailchimp drip campaign with custom landing pages, free Mailchimp templates, and plenty of examples.