New customers are critical for growing a successful SaaS startup. Until you have a solid customer base producing sufficient recurring...

We’re all special. Or at least, we really want to be. How many of us stop short of buying something because it’s not quite right for us?...

User onboarding is one of the most crucial moments for your SaaS product. Done well and it will go a long way toward determining whether...

Robust cash flow is a big deal for growing SaaS companies, as are ongoing client relationships. It’s savvy to get a hold of more of your...

What to impact your SaaS startup's profitability? Increase customer acquisition cost (CAC) efficiency. Here's how to do it.

Credit cards are convenient for buying things online, yet there are a surprising number of ways they can fail. A card can reach its...

Net Promoter Score (NPS) is a key metric that companies can use to measure a customer’s perception of their brand. It’s often looked at...

Lifecycle emails are one of the most powerful items in your SaaS marketing toolbox. They are one of the best methods for engaging with...

After you have dedicated hours or even days of your time brainstorming names and crossing off every possibility, you have at last found...

Many SaaS companies have huge success using cold email marketing to grow their business, while others end up frustrated with little to...

What is ACV and what's a typical ACV for a SaaS business? We explain average contract value, how to calculate it, and more.

So, you’ve made it through minimum viable product (MVP) stage and managed to convince a few clients to pay you for your product. Hooray!...

How can you attract new customers? It’s the $84 million question. And there’s no single answer. There are a variety of approaches, and...

Whether or not someone clicks “buy” on your product may seem frustratingly mysterious. But there is an identifiable and predictable...

If there is a single, essential factor for predicting the long-term survival rate of a SaaS company, it’s the churn rate. Even companies...

Average Revenue per Customer (ARPC), or per account (ARPA), reveals your most valuable products and services. Here's how to calculate it.

Learn how to calculate Committed MRR (CMRR), an important forward-looking SaaS business metric.

It’s a ubiquitous trend in the world of software: service-based consulting companies transitioning to subscription-based SaaS product...

One of the most important SaaS metrics to track is monthly recurring revenue (MRR). Here's how to calculate it.

As a transactional lawyer working with startups, a large part of my practice is helping software-as-a-service (SaaS) companies draft and...