Why Underpricing a Monthly Subscription Product Undercuts Future Revenues
- Jul 19, 2017
- 6 min
When (And How) to Build a Product Marketing Team
- Jul 5, 2017
- 3 min
Customer Success Metrics: NPS and CSAT
- Jun 21, 2017
- 3 min
Using Cohort Analysis to Make Your SaaS Metrics Actionable
- May 11, 2016
- 3 min
3 Shortcuts to Avoid When Calculating Your SaaS Metrics
- Apr 11, 2016
- 1 min
How to Get the Funding that Best Fits Your Startup
- Apr 5, 2016
- 1 min
How to Prove Your Startup’s Growth Potential
- Jan 12, 2016
- 2 min
How to Calculate Average Revenue per Customer (ARPC) for Your SaaS Business
- Jan 7, 2016
- 3 min
4 Service Providers Early-Stage Startups Can’t Live Without
- Jan 5, 2016
- 2 min
How to Calculate Committed MRR (CMRR)
- Dec 17, 2015
- 1 min
How to open the door to capital: Lighter Capital’s guide for tech startups
- Nov 12, 2015
- 4 min
The Pros and Cons of Transitioning from a Service to a Product Company
- Nov 2, 2015
- 3 min
How to Use Financial Projections to Tell Your Growth Story
- Oct 9, 2015
- 1 min
How to Calculate Monthly Recurring Revenue (MRR)
- Sep 27, 2015
- 4 min
From service to product company: hear from the experts on how to do it successfully
- Jul 1, 2015
- 7 min
How to Build a World-Class SaaS Sales Team
- Jun 19, 2015
- 4 min
The Path to Success: 4 Ways to Maximize Your Product Development Process
- May 15, 2015
- 3 min
Reality check: Is your startup ready to launch its new product or service?
- Mar 25, 2015
- 4 min
4 Metrics to Track When Raising Capital
- Mar 16, 2015
- 3 min
How the Lower Cost of Innovation Changed Everything