This is it! The moment you’ve been waiting for through those long hours of working to translate a fledgling idea into a real business....

It’s tempting to think that our customers are rational – that they make logical decisions about what to buy and why. But since when have...

Subscription models bring a new level of complexity— deferred revenue , monthly recurring revenue churn , customer churn —but it also...

Ah, the old “ what is product marketing ” debate. And then there’s the product management versus product marketing dilemma, with the all too common tug-of-war struggle to divvy up areas of responsibility properly. Any way you cut it, product marketing is most often seen as something of a gray area, living at the intersection of your product, sales, and marketing organizations. And while there are plenty of good frameworks to help you figure out who should own what within you

If there is a single, essential factor for predicting the long-term survival rate of a SaaS company, it’s the churn rate. Even companies...

Creating your first financial model and defining the right set of SaaS metrics can be daunting, especially for early stage SaaS companies...

If you’re trying to raise money for your business, there are now many alternatives to VC funding, particularly for smaller tech...

Fundraising is tough. Make it easier by telling a good story about your startup's potential growth with your business metrics.

Average Revenue per Customer (ARPC), or per account (ARPA), reveals your most valuable products and services. Here's how to calculate it.

While most SaaS startups are focused on raising funds and optimizing growth, there’s an equally important area that many entrepreneurs...

Learn how to calculate Committed MRR (CMRR), an important forward-looking SaaS business metric.

You’re about to go knocking on doors to raise capital for your growing tech company, but do you know how to maximize your chances to...

It’s a ubiquitous trend in the world of software: service-based consulting companies transitioning to subscription-based SaaS product...

Potential investors want more than your P&L and financial projections - they want your growth story. Here's how to give it to them.

One of the most important SaaS metrics to track is monthly recurring revenue (MRR). Here's how to calculate it.

Our team just got back from Dreamforce 15 in San Francisco. At the conference, our CEO BJ Lackland participated in a session with Jason...

On Thursday, June 25, Jason Lemkin, Managing Director at Storm Ventures , and Aaron Ross, author of Predictable Revenue , joined our CEO BJ Lackland for a live Q&A about start-up growth, sales, and funding. We’ve taken their 45 minute discussion  and pulled some questions and answers you might find useful if you’re scaling your sales team. Enjoy! Q: In a predictable revenue-based SaaS company, what are some fundamental practices that are crucial to success for a sales rep? Aa

So you’re ready to start developing a new product or service idea? That’s great, but how can you ensure that you actually will achieve...

The launch of something new is one of the most thrilling moments for entrepreneurs and future-focused companies. A new product or service...

When you’re talking to investors, they’re going to want to know a lot about your company: your pitch, your customers, the thinking...