We hosted our 4th annual Lighter Summit in Boulder, CO. We brought together CEOs, founders, startup leaders to connect, learn, & collaborate

Two of entrepreneurs’ favorite topics are growing and scaling a business. The words are thrown around a lot, and the enthusiasm with which they’re used often exceeds the accuracy. Many people use the words growth and scaling in business interchangeably, but there's a crucial difference. We explain.

Many new entrepreneurs believe customer acquisition is the key driver of revenue growth, but they aren't entirely right. Retaining customers is equally, if not more important than customer acquisition, especially when you don't have many to lose! Which should you focus on?

As SaaS startups strive to win market share, debt can be a powerful asset for fueling growth. Though acquiring and managing debt can be a risky endeavor, structured planning and tracking goes a long way to help founders minimize those risks. Learn to manage startup debt wisely and maintain fiscal stability.

Sometimes it feels like there is an overwhelming number of metrics you should be tracking for your SaaS startup. They all have their place, but customer success metrics provide some of the most actionable insights for building successful SaaS products. Explore the SaaS customer success metrics that can help your startup move from one growth stage to the next.

Cohort analysis can provide answers to critical questions that guide effective SaaS growth strategies. Do customers you acquired last month act differently than ones you signed up the month prior? Do users who responded to a discount or promotion behave differently than those who purchased at full price? We show you how to get do a cohort analysis and apply the insights to grow smarter.

Growing startups need capital to maintain growth and cash runway. Here are 3 reasons founders look to secure funding before the new year.

You’ll need to present your financials to prospective investors to get funding for your startup. Here's how to prepare.

Smart strategic decisions require knowing how much revenue your customers are bringing in, and more importantly, how much is churning out.

The difference between customer and revenue churn is what your business is losing: customers or cash. Learn to analyze these SaaS metrics.

Everything you need to know about customer research and the methods for conducting it at a SaaS startup.

Explore the latest SaaS benchmarking trends. We analyze private B2B SaaS startup revenue growth rates, salary costs, churn, and more.

Want make smarter decisions and secure your financial future? Master cash flow forecasting for your SaaS startup.

Lighter Capital is excited to be attending SaaStr Annual conference again. Here's why you should join us!

Learn how to manage cash flow for your SaaS startup with our comprehensive guide that covers all the cash flow fundamentals.

Learn strategies for improving cash flow in your growing SaaS business and circumnavigate the challenges of startup funding.

72% of all elder financial exploitation comes from calls from legit people that seniors know. teleCalm protects them & their families.

Don't risk your life's savings for a startup business loan! Learn about personal guarantees, and whether or not you have to agree to them.

Raising SaaS prices is the most effective way to increase revenue. When do you raise them and how do you do it? We've got answers.

We explain SaaS CAC and how you can optimize it to grow a healthy, sustainable startup that's ready to scale.

Launching a business is hard, but fundraising may be the most brutal part of the process. Here are 5 strategies to help you endure.

Follow these principles for building aggressive, yet realistic financial projections for your startup when raising capital from investors.

Combining revenue-based financing and VC funding in a hybrid funding strategy has benefits for founders and investors.

Learn how to measure product-market fit and why it matters in this comprehensive guide. Discover the key SaaS metrics to show investors.