I am thrilled to announce that Lighter Capital is making its growth capital offerings available in Canada. After much hard work and...

As the founder of a startup, you will undoubtably find yourself forced to make countless important decisions that, collectively, will...

Creating a robust marketing technology stack helps to increase your teams’ efficiency and improve all corners of your marketing...

Is reducing your CAC the best way to increase your startup's profitability and likelihood of success? Not necessarily.

The quest to achieve authority marketing – making your digital brand a known entity in the market – can feel like waving your arms to get...

Data matters to startup investors. It helps evaluate investments and make important funding decisions, but data can be used differently.

Learn all about diversification strategy, including why companies diversify, types of diversification, and real-world examples.

Create a short explanation of your startup that garners interest in a just a few seconds – or the time it takes to go to the next floor.

You probably pulled a face when you read the headline for this article. We all know it’s counterintuitive to be disqualifying potential...

As the SaaS market becomes more crowded and the cost of paid advertising increases, startups are beginning to think about the different...

When considering a business loan to finance your capital needs, you’ll no doubt encounter a number of funding options. There are several...

If your B2B startup is struggling to thrive, one of the reasons might be that you haven’t worked out how to define your ideal customer...

With the entry barrier to starting a SaaS company at an all-time low, startups are finding it increasingly difficult to plan and...

Most books about business are written by people involved in creating and managing companies: founders, CEOs, or venture capitalists. They...

For SaaS companies, understanding how to utilize effective employee retention strategies to reduce employee turnover and retain key...

If you’re at the helm of a fast-growing startup, you may have wondered if your innovative project has what it takes to become a unicorn....

Mention the words “dark data” and it immediately conjures up images of The Matrix , hackers, black hat tactics, and so on. Yet despite...

In 2017, employers were hit with over 8,200 Fair Labor Standards Act (FLSA) wage and hour lawsuits, largely due to failure to pay the...

As a startup in today’s fast-paced digital world, it’s difficult to promote your brand consistently and effectively if you have no plan...

What is working capital? Working capital is to a startup as wind is to a sailboat. Learn how to calculate and manage this critical metric.

When to invest in a customer success team is a big question for many growing startups. Obviously, happy customers are key to business...

It pays to do your research and know the kind of investment partner you want to take on for the long haul. Look for these 5 qualities.

A long sales cycle can feel like agony for your SaaS business. If it takes you six months, nine months, or a year to bring in each new...

There are a variety of tech banks and financing options that are friendly to SaaS startups. We discuss a few we think are the best.