top of page


Creating Realistic Financial Projections for Your Startup
Follow these principles for building aggressive, yet realistic financial projections for your startup when raising capital from investors.
5 min read


How Debt and Venture Capital Work Together
Combining revenue-based financing and VC funding in a hybrid funding strategy has benefits for founders and investors.
5 min read


What Is Non-Dilutive Funding, and How Do You Get It?
Explore non-dilutive funding for your startup, find out how to get it, and learn to evaluate its cost and value.
9 min read


10 Strategies Founders Can Use to Minimize Ownership Dilution
Equity dilution is part of growing a successful startup. The name of the game is striking a balance between funding growth and preserving your ownership stake as a founder. Preventing dilution entirely isn’t realistic or even ideal, but it does pay to minimize it. Learn 10 strategies, from organic growth to negotiation, for minimizing excessive ownership dilution.
5 min read


The Founder’s Guide to Equity Dilution
Learn to navigate startup equity dilution with our easy-to-follow guide. We show you how equity dilution works and how to assess its costs.
10 min read


Why Don't All Startups Pursue Venture Funding?
Though VC funding can be the right fit for some startups, it’s important to ask yourself whether it’s the right fit for your startup.
6 min read


What Are Debt Warrants and Are They Good For Startups?
We answer frequently asked questions about stock warrants, a common feature of venture debt deals with startups.
6 min read


Good Debt vs. Bad Debt: Know the Difference to Fund Your Startup Wisely
We’ve seen how debt can help and hurt a young startup. Learn how to recognize and avoid bad debt that could sink your startup.
6 min read


SaaS Gross Margin Benchmarks and How to Increase Yours
What's a good gross margin for SaaS startups? Compare yours to SaaS industry benchmarks and learn how to increase your profit margin.
5 min read


Accounting for Cost of Goods Sold (COGS) in SaaS
SaaS startup financials often report cost of goods sold wrong, or don't account for it at all! Here's how to get it right.
5 min read


The Startup’s Guide to Debt Financing
If you’re looking for an alternative to venture capital to grow your startup, our debt financing guide is a great place to start! Learn what debt financing is, why startups use it, pros and cons, and more.
10 min read


How to Increase Your Tech Startup's Valuation
There are good reasons to increase your SaaS startup's valuation! Learn different ways to drive a higher valuation for your business.
7 min read


How To Calculate and Manage Your Startup’s Burn Rate
Your burn rate, or how fast you spend your cash, requires a balanced approach to risk. Here's how to calculate your burn rate and manage it.
5 min read


Startup Runway Explained: Don't Let Your SaaS Run Out of Cash
Find out how much runway your SaaS startup should have and how to extend your runway if you need more to sustain growth.
6 min read


Debt Financing vs. Equity Financing
When startup founders think about raising growth capital, debt financing isn't usually the first thing that comes to mind. Venture capital (VC) has a larger mindshare, and some entrepreneurs get anxious about taking money that has to be paid back. They shouldn’t be. While there are pros & cons to every capital source, debt financing offers startups many advantages over equity. Explore the benefits.
6 min read


Convertible Note Valuation Caps: Necessary or Evil?
What's a valuation cap? Learn what it is and how it works before you consider convertible debt for your startup's next fundraising round.
4 min read


The Importance of Bookkeeping for Fast-Growing Startups
Fine-tuned, accurate bookkeeping is a seldom mentioned startup success factor. Learn why it's important to get your books in order, ASAP.
6 min read


10 Steps for Setting Up Your Startup's Accounting Function
It's never too soon to set up your startup's accounting function & establish infrastructure to support company finances as you grow.
4 min read


Venture Debt: What Is It and How Does It Work?
What is venture debt and how does it work? Learn the basics so you can avoid bad funding deals that put your business at risk.
4 min read


How to Value a Startup: A Quick Guide for SaaS Founders
Raising funds? Just want to know how valuation works? Learn how to value your startup with our Quick Guide for SaaS founders.
10 min read
bottom of page


