Modern Logic and Lighter Capital Partnership
Lighter Capital and Modern Logic, a digital product studio, have teamed up for another 4-part webinar series that is sure to boost the success of your SaaS Business.
After the success of our first series – ‘Building SaaS Products that Scale’ over 2021 – we’re back with a new lineup. This series will be on ‘Scaling and Accelerating SaaS Startups’. We’ll demystify four areas of scaling a SaaS business: Sales, Marketing and the Buyer Journey, Product Development, and Operations. We’ll have experts from the Lighter Capital and Modern Logic, plus superstar guests who will share their direct experience on what has worked and what didn’t along their entrepreneurial journey to send you off with tangible best practices.
2021’s 4-part webinar series covered building SaaS products that scale. January started off with “Beyond MVP Launch,” beginning with pre-MVP and some tips for getting to market, then going into depth on what follows. In April, we took a look at pivots, threats, and opportunities, looking at “5 tips for overcoming resistance” when pivoting, and “three big tips on pivoting.”
We busted 5 myths about startup scaling and advertising and looked at some tips to keep in mind before your big make-or-break moment. Finally we dove into what work is going to look like post 2021, and how to make that all-remote work switch. In October, there was a big focus on accelerating sales by getting to know your customer, driving deliberate market focus that evolves with your product, identifying and clarifying your target customer, developing a brand, and having aligned inbound and outbound strategies. To conclude the series in October, Lighter Capital and Modern Logic hosted a webinar centered around monetizing the digital engagement by applying gamification techniques to your app and website.
What to Expect in 2022
Moderated by Dustin Bruzenak, CEO of Modern Logic, The webinar series will focus on scaling and accelerating SaaS startups.
Webinar #1: Priming Your Business for Rapid Growth
When: Thursday February 17 at 10:00 AM PST — Watch on-demand here
Sales and building revenue is above all one of the most important activities in your organization. Get invaluable tips about moving from founder-led sales to a sales team (always hire two!), how to build camaraderie among a remote sales team, the importance of investing in sales operations, and more.
Moving from founder-driving sales to a sales team
Selling in a remote world
Sales discipline: not all deals are worth chasing
The value of developing partnerships
Big whoops: valuable lessons learned from mistakes made along the way
“Founder-led sales to the first sales hire is the first big chapter of change.” – Anna Talerico.
“You have to move the action to where the bottleneck is.” – Derek Baird
“The pandemic has allowed to sales to be a little less formal and more creative, but sales operations is imperative to your success.” – Brian Loar
Register here to watch on-demand.
Webinar #2: Marketing and the Buyer Journey on April 21, 2022 at 10:00 am PST
Webinar #3: Product Development on July 21, 2022 at 10:00 am PST
Webinar #4: Operations and Company Organization on October 20, 2022 at 10:00am PST
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About Lighter Capital:
Lighter Capital has revolutionized startup financing by making it easy for entrepreneurs to quickly access up to $3 million in growth and working capital with zero dilution and full control over how to use the funds. Lighter has provided financing to 400+ companies, totaling over $200M, including MapAnything, Jive, Quip, and more.
About Modern Logic:
Based in Minnesota, Modern Logic is a digital product studio that works with entrepreneurs, innovators, teams, and CTO’s to provide expertise on all-things-technology from pre-production and design to development and lifecycle. Our approach to innovation helps grow your digital ecosystem by solving difficult problems with technology, humanity and empathy. Our experienced team comes from some of the best technology companies in the business, such as Adobe, Apple, and Microsoft.