Channel Your Inner Unicorn: Lessons from the $1B Market Cap Club
If you’re at the helm of a fast-growing startup, you may have wondered if your innovative project has what it takes to become a unicorn....
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Nov 12, 20196 min read
What Is Dark Data and How Does It Affect SaaS Businesses?
Mention the words “dark data” and it immediately conjures up images of The Matrix , hackers, black hat tactics, and so on. Yet despite...
Nov 7, 20193 min read
4 Ways to Protect Your Business From Wage and Hour Lawsuits
In 2017, employers were hit with over 8,200 Fair Labor Standards Act (FLSA) wage and hour lawsuits, largely due to failure to pay the...
Nov 6, 20196 min read
How to Build a Digital Marketing Roadmap for Your Startup
As a startup in today’s fast-paced digital world, it’s difficult to promote your brand consistently and effectively if you have no plan...
Oct 30, 20194 min read
What Is the Working Capital Turnover Ratio and How Is It Calculated?
What is working capital? Working capital is to a startup as wind is to a sailboat. Learn how to calculate and manage this critical metric.
Oct 23, 20194 min read
How to Build a Customer Success Team (and When to Scale)
When to invest in a customer success team is a big question for many growing startups. Obviously, happy customers are key to business...
Oct 22, 20194 min read
How to Pick High-Quality Angel Investors
It pays to do your research and know the kind of investment partner you want to take on for the long haul. Look for these 5 qualities.
Oct 16, 20194 min read
What to Do If Your SaaS Business Has Long Sales Cycles
A long sales cycle can feel like agony for your SaaS business. If it takes you six months, nine months, or a year to bring in each new...
Oct 10, 20194 min read
Tech Banks Pave the Way for Better Startup Financing Solutions
There are a variety of tech banks and financing options that are friendly to SaaS startups. We discuss a few we think are the best.
Oct 8, 20195 min read
Why Is Brand Awareness Important for Startups and How Is It Measured?
Establishing and measuring brand awareness might be difficult, but it's important for growing startups. See why.
Oct 4, 20195 min read
How to Develop a Product Positioning Strategy for Your SaaS Startup
The goal of every business is to ensure it has maximum visibility both in the marketplace and in the minds of its ideal customers....
Sep 13, 20196 min read
How to Create an Effective Drip Campaign in Mailchimp
Learn how to craft compelling Mailchimp drip campaigns that convert leads into loyal customers. Follow these 5 email nurture best practices.
Sep 11, 20195 min read
Startup Lines of Credit: What SaaS Businesses Need to Know
A business line of credit can help growing SaaS startups fund working capital and manage cash flow. Here's what founders need to know.
Sep 5, 20194 min read
10 Ways to Create Brand Awareness Beyond Business Media Coverage
You may have tried emailing the press, using a PR firm, and making the most of your press kit. Great work. But you're making a big...
Aug 30, 20195 min read
What is Channel Sales and How is it Different Than Direct Sales?
One of the most pressing concerns for startups is how to get a new product in front of the right customers without having a marketing...
Aug 19, 20198 min read
An Intro to The B2B Sales Process for SaaS Startups
The most important thing you can do for your SaaS company when you’re starting out is to lay down solid foundations for success. This...
Aug 14, 20192 min read
Lighter Capital Makes the Inc. 5000 List – Four Years in a Row!
For the fourth time, Lighter Capital has earned a spot on the Inc. 5000, coming in at 1,557 on the list. This ranking coincides with...
Jul 26, 20194 min read
Book Review – Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
Every founder of a startup dreams of their company becoming the next Apple, Amazon, or Alphabet. Every entrepreneur imagines that they...
Jul 24, 20193 min read
Why Your Startup Should Own Its Own Content
Getting the word out about what you do is vitally important in any business. Working with the press to get your story in the news is an...
Jul 23, 20194 min read
What Is a Strategic Alliance and Should You Form a Horizontal or Vertical Alliance?
What is a strategic alliance? As a fast-growing company, you will likely come to a point when you want to team up with others to...
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