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Sep 9, 20246 min read
How to Calculate and Improve SaaS Revenue Churn
Smart strategic decisions require knowing how much revenue your customers are bringing in, and more importantly, how much is churning out.


Jun 10, 20247 min read
When and How Often to Increase SaaS Prices
Raising SaaS prices is the most effective way to increase revenue. When do you raise them and how do you do it? We've got answers.


May 1, 20247 min read
How to Grow a SaaS Business, Fast
Consider the following SaaS growth strategies to increase your revenue as well as your growth rate.


Oct 26, 20234 min read
SaaS ARR: What It Is and How It's Calculated
Learn best practices for calculating annual recurring revenue (ARR), a critical metric for SaaS businesses.


Feb 5, 20236 min read
A Quick Guide to Enterprise Sales for SaaS Startups
For SaaS startups, the question is should be targeting enterprises or not? Learn the risks, rewards, and what's necessary for success.


Aug 6, 20225 min read
Net Revenue Retention vs. Gross Revenue Retention in SaaS
SaaS and subscription-based businesses rely on retaining and expanding customer accounts in order to achieve healthy, sustainable revenue...


Feb 12, 20227 min read
How to Grow Your SaaS from $0 to $50 Million ARR
Learn best practices for growing a SaaS startup from $0 to $50M in ARR, so you can build a winning business roadmap.


May 1, 20204 min read
SaaS Revenues: Every Founder’s Accounting Nightmare
Only in your wildest dreams did you think you’d be booking customers left and right, but already within the first few months of your...


Jan 2, 20206 min read
How to Increase the Average Revenue per User (ARPU) of Your SaaS Product
As the SaaS market becomes more crowded and the cost of paid advertising increases, startups are beginning to think about the different...


Oct 16, 20194 min read
What to Do If Your SaaS Business Has Long Sales Cycles
A long sales cycle can feel like agony for your SaaS business. If it takes you six months, nine months, or a year to bring in each new...


Mar 19, 20193 min read
Why and How to Pursue Annual Subscriptions with Upfront Payments
Robust cash flow is a big deal for growing SaaS companies, as are ongoing client relationships. It’s savvy to get a hold of more of your...


Mar 11, 20193 min read
What Is Delinquent Churn and How to Reduce It
Credit cards are convenient for buying things online, yet there are a surprising number of ways they can fail. A card can reach its...


Feb 25, 20193 min read
SaaS Pricing: When to Use a Freemium Model
A freemium pricing model can work for some SaaS businesses. Is it right for your startup?


Jan 27, 20196 min read
SaaS Pricing Strategies for Fast-Growing Startups
Your initial SaaS pricing strategy can lead to a bright future or a failed startup. But like a product, pricing should get better with time.


Jan 22, 20195 min read
SaaS Average Contract Value (ACV) Explained
What is ACV and what's a typical ACV for a SaaS business? We explain average contract value, how to calculate it, and more.


Dec 18, 20184 min read
Why Niching Down Can Elevate Tech Startups to New Revenue Heights
Founders of fast-growing tech startups sometimes struggle with where to focus their offering. Is it better to cast a wide net to a large...


Dec 16, 20184 min read
The Two Sides of Annual Upfront Payments and Multi-Year Contracts for SaaS
So, you’ve made it through minimum viable product (MVP) stage and managed to convince a few clients to pay you for your product. Hooray!...


Nov 14, 20186 min read
How to Choose the Best SaaS Pricing Model for Your Startup
Once you’ve got a solid SaaS product to bring to market, it’s time for the next big step–choosing your optimal SaaS pricing model.


Aug 30, 20172 min read
Why Underpricing a Monthly Subscription Product Undercuts Future Revenues
Subscription models bring a new level of complexity — deferred revenue, monthly recurring revenue churn, customer churn — but it also...


Jan 12, 20163 min read
How to Calculate Average Revenue per Customer (ARPC) for Your SaaS Business
Average Revenue per Customer (ARPC), or per account (ARPA), reveals your most valuable products and services. Here's how to calculate it.
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