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How to Grow Your SaaS Business from $0 to $50 Million ARR
We walk you through everything you need to know to grow your SaaS business from idea to $50 million in annual revenue. Between building your product, your internal processes and your startup team, there are a lot of moving parts to manage to keep the business moving in the right direction. Here's what to do to complete the journey in 3 stages.
15 min read


Net Revenue Retention (NRR), the Most Powerful Metric in SaaS
"Growth at all costs" is no longer the mantra in tech. Today, the real winners achieve sustainable growth. If you're running a SaaS or subscription-based business, you live and die by retaining and expanding customer accounts. Without a good measure of how your core business is expanding and contracting, your startup could find itself in serious financial trouble you didn't expect.
5 min read


How to Calculate and Improve SaaS Revenue Churn
Smart strategic decisions require knowing how much revenue your customers are bringing in, and more importantly, how much is churning out.
6 min read


When and How Often to Increase SaaS Prices
Raising SaaS prices is the most effective way to increase revenue. When do you raise them and how do you do it? We've got answers.
7 min read


What is Annual Recurring Revenue (ARR) in SaaS?
Learn best practices for calculating SaaS ARR, the annual recurring revenue in subscription-based businesses, and see how it's used to measure growth and success.
4 min read


A Quick Guide to Enterprise Sales for SaaS Startups
For SaaS startups, the question is should be targeting enterprises or not? Learn the risks, rewards, and what's necessary for success.
6 min read


SaaS Revenues: Every Founder’s Accounting Nightmare
Only in your wildest dreams did you think you’d be booking customers left and right, but already within the first few months of your...
4 min read


How to Increase the Average Revenue per User (ARPU) of Your SaaS Product
As the SaaS market becomes more crowded and the cost of paid advertising increases, startups are beginning to think about the different...
6 min read


What to Do If Your SaaS Business Has Long Sales Cycles
A long sales cycle can feel like agony for your SaaS business. If it takes you six months, nine months, or a year to bring in each new...
4 min read


Why and How to Pursue Annual Subscriptions with Upfront Payments
Robust cash flow is a big deal for growing SaaS companies, as are ongoing client relationships. It’s savvy to get a hold of more of your...
3 min read


What Is Delinquent Churn and How to Reduce It
Credit cards are convenient for buying things online, yet there are a surprising number of ways they can fail. A card can reach its...
3 min read


SaaS Pricing: When to Use a Freemium Model
A freemium pricing model can work for some SaaS businesses. Is it right for your startup?
3 min read


SaaS Pricing Strategies for Fast-Growing Startups
Your initial SaaS pricing strategy can lead to a bright future or a failed startup. But like a product, pricing should get better with time.
6 min read


SaaS Annual Contract Value (ACV) Explained
What is ACV and what's a typical ACV for a SaaS business? We explain average contract value, how to calculate it, and more.
6 min read


Why Niching Down Can Elevate Tech Startups to New Revenue Heights
Founders of fast-growing tech startups sometimes struggle with where to focus their offering. Is it better to cast a wide net to a large...
4 min read


The Two Sides of Annual Upfront Payments and Multi-Year Contracts for SaaS
So, you’ve made it through minimum viable product (MVP) stage and managed to convince a few clients to pay you for your product. Hooray!...
4 min read


How to Choose the Best SaaS Pricing Model for Your Startup
Once you’ve got a solid SaaS product to bring to market, it’s time for the next big step–choosing your optimal SaaS pricing model.
6 min read


Why Underpricing a Monthly Subscription Product Undercuts Future Revenues
Subscription models bring a new level of complexity — deferred revenue, monthly recurring revenue churn, customer churn — but it also...
2 min read


How to Calculate Average Revenue per Customer (ARPC) for Your SaaS Business
Average Revenue per Customer (ARPC), or per account (ARPA), reveals your most valuable products and services. Here's how to calculate it.
3 min read


How to Calculate SaaS Monthly Recurring Revenue (MRR)
One of the most important SaaS metrics to track is monthly recurring revenue (MRR). Here's how to calculate it.
1 min read
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