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Unicorn 1B Market Cap

Channel Your Inner Unicorn: Lessons from the $1B Market Cap Club

Wondering if your innovative project has what it takes to join the $1B market cap club? Here are 8 lessons from unicorn founders who have taken their startup all the way to the top.

Market Penetration Strategy

What Is Market Penetration Strategy? (Definition and Examples)

What is market penetration strategy? In this story, we identify a market penetration definition as it relates to SaaS and review common strategy examples.

Dark Data

What Is Dark Data and How Does It Affect Your SaaS Business?

Dark data is a term you'll be hearing more about as AI analytics continue to evolve. In this story, we'll take a look at how dark data affects your SaaS.

Wage and Hour Lawsuits

4 Ways to Protect Your Business From Wage and Hour Lawsuits

Wage and hour lawsuits are on the rise: up 417% over the past 10 years. For business owners trying desperately to comply with the Fair Labor Standards Act (FLSA) laws, noncompliance is no longer enough.

Marketing Roadmap

How to Build a Digital Marketing Roadmap for Your Startup

Developing a marketing roadmap for your startup is essential to help you plan and direct your business content and campaigns. Read more here.

Revenue-Based Financing and Venture Capital Work Together

How Revenue-Based Financing and Venture Capital Funding Work Together

Beyond extending access to non-dilutive funding, Lighter Capital believes in building long-term relationships with entrepreneurs and venture capital (VC) investors. Our model thrives on collaboration with startup founders and with VCs.

Working Capital Turnover Ratio

What Is the Working Capital Turnover Ratio and How Is It Calculated?

The working capital turnover ratio is an efficiency metric that measures how efficiently a business turns its working capital into increased sales numbers.

Customer Success Team

How to Build a Customer Success Team (And When to Scale)

When to build a customer success team is a big question for many growing startups. Obviously, happy customers are key to business sustainability and growth.