Customer Success Metrics for Healthy SaaS Startups
The importance of customer success metrics There are an overwhelming number of metrics you could be tracking in your business for churn,...
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- 6 min
How to Create an Effective Mailchimp Drip Campaign with Landing Pages and Templates
Turning leads into buyers online is a subtle art. The hard sell doesn’t work in the information age where trust is central to winning...
- 5 min
Startup Lines of Credit: What SaaS Businesses Need to Know
A business line of credit can help growing SaaS startups fund working capital and manage cash flow. Here's what founders need to know.
- 4 min
10 Ways to Create Brand Awareness Beyond Business Media Coverage
I’ve written on this blog about choosing a PR firm, emailing the press, and the importance of a press kit. But you cannot solely rely on...
- 5 min
What is Channel Sales and How is it Different Than Direct Sales?
One of the most pressing concerns for startups is how to get a new product in front of the right customers without having a marketing...
- 14 min
Silos and Turf Wars: How to Break Down Silos in the Workplace
As we can see from the discussion thus far, silos in the workplace are primarily created for a couple of reasons: Lack of cohesion at the...
- 8 min
An Intro to SaaS Sales: Sales Cycles, Commission Rates, Models, and Metrics
The most important thing you can do for your SaaS company when you’re starting out is to lay down solid foundations for success. This...
- 2 min
Lighter Capital Makes the Inc. 5000 List – Four Years in a Row!
For the fourth time, Lighter Capital has earned a spot on the Inc. 5000, coming in at 1,557 on the list. This ranking coincides with...
- 6 min
Silos and Turf Wars: An In-Depth Look Into the Causes of Organizational Silos
As a point of clarity, there is another silos definition being used in the SaaS market. In this definition, a silo exists when a SaaS...
- 6 min
What is Total Addressable Market (TAM) and How to Calculate It
Most startups grow from a great idea – or, at the very least, what seems like a great idea to the founders. But how many other people...
- 4 min
How to Measure Churn: Net Revenue Retention vs. Gross Revenue Retention
If your startup is a SaaS (or any other business with customers paying on a recurring subscription basis), churn is a critical metric –...
- 7 min
Silos and Turf Wars: What are Organizational Silos and Why Do They Exist
Silos and turf wars We have all most likely seen organizational silos, or turf wars, in action in our careers. Different departments...
- 4 min
Book Review – Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
Every founder of a startup dreams of their company becoming the next Apple, Amazon, or Alphabet. Every entrepreneur imagines that they...
- 3 min
When Spreading the Word Online, Remember to Own Your Own Content
Getting the word out about what you do is vitally important in business, and on The Startup Finance Blog, I’ve previously written about...
- 4 min
What Is a Strategic Alliance and Should You Form a Horizontal or Vertical Alliance?
What is a strategic alliance? As a fast-growing company, you will likely come to a point when you want to team up with others to...
- 4 min
What Is a Term Loan and How to Get a Loan for Your Small Business
Tech startups are often focused on a variety of high-profile funding options to help get their small businesses off the ground. Angel...
- 6 min
What Does .io Mean and What is the .io Domain Extension?
What is a TLD? You’re probably familiar with the term TLD, but what is a TLD and what exactly does it stand for? The term TLD stands for...
- 5 min
Daily Active Users (DAU) vs. Monthly Active Users (MAU): How to Calculate Active Users for Your SaaS
Amongst the many SaaS metrics and acronyms floating around in the startup world, you’ll eventually come across DAU and MAU. Daily Active...
- 5 min
6 Tips to Generate a Positive Cash Flow for Your SaaS Business
What is positive cash flow? Launching a SaaS startup can often mean a significant financial investment. Even for the hardiest of...
- 4 min
Book Review – The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
It’s not easy to start a business, and it’s no easier to run it once things get going. If you want an easy job, you don’t become an...